Sunglass Hut Brings ‘Own Your Moment’ Pop-Up to Covent Garden with Melanie C
Londoners strolling through Covent Garden this week may have spotted a vibrant blue-and-orange installation taking over the Piazza. The eye-catching activation is part of Sunglass Hut’s latest “Own Your Moment” campaign, bringing immersive summer experiences to the heart of the capital. The activation is launched with the help of singer and Sunglass Hut ambassador Melanie C, who returns as the face of the brand’s UK summer campaign.
Designed as an interactive brand experience, the pop-up features bold photo opportunities, social-media-ready installations and immersive spaces inspired by Sunglass Hut’s “Own Your Moment” platform. Visitors can explore the campaign’s distinctive aesthetic while discovering the latest eyewear trends for summer 2026.
The activation forms part of a wider global campaign that sees Sunglass Hut partnering with influential figures from sport, music and entertainment. In the UK, former Spice Girl stars Melanie C leads the campaign, bringing her signature confidence and style to a collection of curated eyewear looks, following a successful collaboration in 2024.
The Covent Garden event is more than just a product showcase. Sunglass Hut has revealed that its summer activations will include community-focused experiences, featuring DJs, talent appearances, customisation moments and exclusive giveaways. While specific details may vary throughout the run of the pop-up, visitors can expect a lively atmosphere designed to celebrate the start of summer in London.
For fashion lovers, content creators and sunglasses enthusiasts alike, the Covent Garden activation offers a fun and stylish way to celebrate the arrival of summer while discovering the latest eyewear trends from one of the world’s leading sunglass retailers.
Where: Covent Garden Piazza
When: 3 – 14 June 2026, 12pm to 7pm
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