Airyday Lands in the UK, Bringing Australia’s Cult SPF Wardrobe to British Beauty Lovers
Australia has long been considered the global gold standard when it comes to sun protection, and now one of its most talked-about sunscreen brands is officially making its way to UK consumers. Airyday, the Australian SPF-meets-skincare brand, has launched in the UK, introducing its innovative “SPF Wardrobe” concept to a market where daily sunscreen use is still far from routine.
Founded by Frances van der Velden following her own skin cancer diagnosis at age 36, Airyday was created with a simple mission: to make sunscreen products that people genuinely want to wear every day. Frustrated by traditional formulas that felt greasy, heavy or left a white cast, Frances set out to develop high-performance SPF products that feel more like premium skincare than conventional sun protection.
The UK launch introduces a curated selection of the brand’s SPF50+ formulations, all designed to provide broad-spectrum UVA and UVB protection while catering to different skin types, tones and finish preferences.
The Products
The collection includes the bestselling Golden Glow Dreamscreen, a luminous tinted sunscreen that delivers a healthy, sun-kissed finish, alongside Pearl Glow and Bronze Glow, which offer varying levels of radiance and tint.
For those seeking invisible protection, Clear As Day Dreamscreen offers a lightweight gel formula designed for dry and dehydrated skin, while Pretty in Zinc provides a mineral-based option suitable for sensitive and acne-prone complexions.
Mineral Mousse Dreamscreen rounds out the collection with a velvet-matte finish tailored to oily and combination skin types.
Central to the brand’s philosophy is the idea of an “SPF Wardrobe”, encouraging consumers to choose different sunscreen formulas depending on their skin’s needs, desired finish or daily activities, much like they would select different skincare or makeup products. Rather than relying on a one-size-fits-all approach, Airyday positions sun protection as a personalised and enjoyable part of everyday beauty routines.
The launch arrives at a particularly relevant moment for the UK market. Despite growing awareness around skin health and sun damage, research cited by the brand suggests that many Britons still view sunscreen as a seasonal product rather than a year-round essential. Airyday hopes to shift that perception by offering formulas that seamlessly integrate into modern skincare routines.
Already a favourite among beauty enthusiasts in Australia, Airyday has built a loyal following through its skincare-first approach, premium textures and aesthetically driven branding. The UK expansion marks a significant milestone for the brand as it continues its international growth strategy and introduces British consumers to a new generation of daily sun protection.
As temperatures rise and awareness around skin health continues to grow, Airyday’s arrival could not be better timed. For consumers seeking SPF products that feel luxurious enough to wear every day, Australia’s latest sunscreen export may be exactly what the UK beauty market has been waiting for.
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