ASOS Brings Face + Body Beauty to Life with Its London Lido Pop-Up
ASOS will bring its Face + Body category to life with an immersive London Lido pop-up, creating a summer-inspired space where beauty fans will be able to discover, test and shop a curated selection of products in person.
The experience combines the feel of a British summer day out with a fully shoppable beauty destination, featuring make-up, skincare and haircare from brands including BIODANCE, Anua, Caudalie, St Tropez, Benefit, NYX Cosmetics, Coach, Maybelline, Beauty of Joseon, Elemis and Ouai.
Visitors are encouraged to try products before buying, with beauty professionals on hand to offer tailored advice including shade matching and personalised skincare guidance.
ASOS.WORLD members will also have access to an exclusive masterclass hosted by Benefit Cosmetics.
Visitors will also be able to pick up a selection of freebies and treats throughout the experience, including full-size Biodance serums, Ouai mini Santorini fragrance mists, mini Benefit mascaras and Coach Cherry charms.
Those who complete a stamp card will also be rewarded with free soft-serve ice cream.
There will also be exclusive offers, including a £100 goodie bag when spending £60 or more, alongside 20% off selected items.
The activation will highlight ASOS’ trend-led approach to beauty while giving customers a more interactive way to discover new products, brands and routines.
When: June 2026
Where: Protein Studios, East London
What: A two-day ASOS Face + Body London Lido pop-up featuring beauty discovery, product testing, personalised advice and a Benefit Cosmetics masterclass for ASOS.WORLD members.
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