Disney YuYus Bring a Pastel Collectible Dreamland to Soho

Disney YuYus will make their London debut with a three-day pop-up boutique in Soho, giving fans and collectors an exclusive preview of Disney’s newest collectible companions ahead of their wider UK retail launch in July.

The Disney YuYus Boutique Pop-Up will transform the space into a pastel-coloured, enchanted setting filled with soft textures, playful details and photo-ready installations.

Created by Simba Smoby, Disney YuYus will measure around 10cm and combine soft plush bodies with vinyl faces. Designed to clip onto bags and belt loops, the collectible charms will feature beloved Disney characters reimagined in fluffy, animal-inspired outfits. including Lilo & Stitch and Winnie the Pooh in playful animal-inspired outfits, including Stitch dressed as a tiger and Pooh as a cow.

Visitors to the Soho boutique will be among the first to purchase the new Disney YuYu collections before they officially launch in stores in July. The experience will include blind unboxing, an interactive character reveal and the opportunity to discover the different YuYus available.

The boutique will also feature themed photo opportunities throughout the space, giving visitors plenty of chances to capture their YuYu finds. Alongside the collectibles, YuYu-inspired desserts from Chocofruit will be available to purchase.

Entry to the exclusive preview event will be free, with tickets available in advance or visitors able to attend on the day on a first-come, first-served basis.

Disney YuYus will subsequently launch across UK retailers, bringing the new collectible range to fans beyond the limited-time Soho experience.

When: 26-28 June 2026
Where: 19 D’Arblay Street, Soho, London W1F 8ED
What: Disney YuYus Boutique Pop-Up
Entry: Free, with advance tickets or first-come, first-served entry on the day
Age: Recommended for ages 16+

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