Mugler x Humble Crumble Created a Starlicious Fragrance-Inspired Crumble Flight in London
Mugler has teamed up with Humble Crumble this summer to celebrate summer and the launch of its new Starlicious Eau Gourmand fragrances and turn them into dessert, with a bespoke trio of crumbles at Old Spitalfields Market.
The immersive, multi-sensory experience is designed to pair each dessert with its matching Starlicious fragrance, allowing visitors to taste and smell the inspiration behind each scent. The Starlicious collection features three gourmand Eau de Toilette fragrances: Pistachio Praline, Pineapple Musk and Berry Licorice.
The Mugler x Humble Crumble takeover brought together three fragrance-inspired desserts based on Starlicious Pistachio Praline, Pineapple Musk and Berry Licorice. Think velvety sweet pistachio custard, fresh zingy pineapple and creamy coconut, refreshing blueberry cream.
The limited-edition Starlicious Crumble Trio dessert flight is priced at £9.85 and features three individual flavour combinations:
Pistachio Praline comes with apple and cinnamon fruit, shortbread crumble and warm pistachio and vanilla custard.
Pineapple Musk combines pineapple and coconut cream with brown butter crumble, whipped cream, dried pineapple and edible shimmer.
Berry Licorice featured berries and star anise, shortbread crumble and blueberry cream custard.
Guests who purchase the limited-edition trio will also receive a complimentary sample of one of the new Starlicious fragrances to take home, while every visitor receives a Mugler bounce-back card offering 15% off their first order when signing up on mugler.co.uk.
Fine fragrance and artisanal desserts come together to invite guests to try each fragrance alongside its corresponding dessert, creating a playful, personalised, and fully immersive sensory ritual.
When: 26 June to 16 July 2026; Monday – Wednesday: 11:30 am – 9:25 pm, Thursday – Friday: 11:30 am – 9:55 pm, Saturday – Sunday: 10:00 am – 9:25 pm
Where: Humble Crumble, 105C Commercial Street, Old Spitalfields Market, London E1 6BG
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