Merit Celebrates New Clean Volume Mascara with Two-Day London Pop-Up

Merit will celebrate the launch of its new Clean Volume Mascara with a two-day pop-up in London on 3 and 4 July at 16 Bloomfield Terrace.

The beauty brand invites visitors to explore its full product range in person, including the new tubing mascara. The pop-up will offer in-store shopping, personalised shade-matching services and complimentary goodie bags containing a deluxe sample of Clean Volume Mascara and Retrospect fragrance, alongside a travel-size Great Skin Serum.

Visitors will also be able to enjoy complimentary refreshments throughout their visit. A dedicated children’s area for ages three and above will also be available, making the activation accessible to guests visiting with children.

Launched shortly before the pop-up, Clean Volume Mascara is a buildable tubing formula designed to lift, separate and define lashes while creating a volumised finish. Its small brush is designed to reach fine lashes and provide more even application from root to tip.

The formula uses tubing technology to coat each lash in lightweight film-formers, helping to create lift and definition while allowing the mascara to be removed with warm water. It also contains shea butter and plant waxes.

Merit launched in 2021 with a tightly edited range of seven products, including its signature Minimalist foundation and concealer stick. The range has since expanded into skincare and fragrance, as well as additional makeup launches such as the Lip Blush collection, introduced earlier this year to mark the brand’s fifth anniversary.

Clean Volume Mascara brings Merit’s tubing mascara offering to four variants, with Clean Volume available in black and brown, alongside Clean Lash in black and brown.

When: 3 – 4 July 2026

Where: 16 Bloomfield Terrace, London

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