KAYALI Boujee Kitty Caramel Milk | 22 Takes Over Selfridges London

If you love your fragrances sweet, creamy and seriously indulgent, KAYALI had the perfect summer pop-up in London. This July, the fragrance launches into Selfridges with its Boujee Kitty Caramel Milk | 22 pop-up, giving shoppers an exclusive first look at its latest gourmand fragrance ahead of its global launch.

Inspired by the glamour of Old Hollywood and designed around a playful pink cinema theme, the immersive activation transports fragrance lovers into the world of Boujee Kitty. And there is plenty to discover, from complimentary fragrance samples and caramel popcorn to personalised bottles and exclusive KAYALI goodies.

At the heart of the pop-up is the new Boujee Kitty Caramel Milk | 22 Eau de Parfum, KAYALI’s most decadent gourmand fragrance yet. The warm and creamy scent combines caramel milk, salted caramel, white chocolate, vanilla caviar, marshmallow fluff, soft musk and caramel santal. The result is a rich, comforting fragrance with an unmistakably sweet personality.

The Selfridges pop-up is designed to bring the playful world of Boujee Kitty to life, with an Old Hollywood-inspired pink cinema aesthetic running throughout the activation.

Visitors can also enjoy a selection of complimentary treats and gifts while discovering the new fragrance.

Fragrance lovers can pick up free samples of Boujee Kitty Caramel Milk | 22 and Vanilla | 28, while caramel popcorn and themed sweet treats add an extra gourmand touch to the experience.

There is also exclusive Boujee Kitty sticker sheets available with any KAYALI purchase.

And if you want to make your fragrance bottle even more extra, complimentary bedazzling is available from Friday to Sunday for shoppers spending £70 or more.

Those spending £100 or more can also receive a limited-edition Boujee Kitty tumbler, making the pop-up particularly tempting for dedicated KAYALI fans.

The story behind Boujee Kitty Caramel Milk | 22 is almost as fun as the fragrance itself.

The fragrance was created by KAYALI founder Mona Kattan alongside DSM-Firmenich AG perfumers Gabriela Chelariu and Clement Gavarry. It was inspired by Kattan’s love of caramel and, perhaps most importantly, the huge demand from KAYALI’s fragrance community.

In 2025, KAYALI teased a fictional fragrance called Kitten Musk 41 as an April Fool’s joke. Instead of simply disappearing after the joke, the concept sparked an enormous reaction from the brand’s global community. Fragrance lovers flooded KAYALI with comments and messages asking the brand to turn the idea into a real perfume. The response was impossible to ignore, inspiring Mona Kattan and the KAYALI team to create an actual super-gourmand fragrance. The result is Boujee Kitty Caramel Milk | 22, a playful and indulgent scent created for anyone who considers caramel a personality trait.

KAYALI’s signature diamond-shaped bottle gets a playful update for the new fragrance, featuring a pearlescent lacquered finish that perfectly suits the sweet, glamorous concept. The iconic bottle shape and jeweled cap are inspired by traditional crystal Middle Eastern oud bottles, while the number 22 has a special meaning. It represents the 22 rounds of formulation it took to create the final fragrance. The result is a bottle that looks just as luxurious and collectible as the fragrance smells.

If one gourmand fragrance isn’t sweet enough for you, Mona Kattan has also shared some of her favourite ways to layer Boujee Kitty Caramel Milk | 22 with other Yum Boujee Marshmallow | 81, with Vanilla Candy Rock Sugar | 42 or with Freedom Musk Santal | 34.

Boujee Kitty Caramel Milk | 22 launches globally on Saturday 25 July 2026, following its exclusive UK preview at Selfridges.

With its creamy caramel milk opening, indulgent gourmand heart and warm caramel santal base, Boujee Kitty Caramel Milk | 22 is essentially KAYALI bottled as a dessert. If you’re already a fan of sweet, vanilla-heavy fragrances, this one deserves a place on your wish list.

When: 9 – 22 July 2026

Where: Selfridges, 300 Oxford Street, London

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