Wall’s and Crocs Bring ‘Mad for Summer’ to London with Giant Floating Shoe

Wall’s and Crocs are joining forces for a summer collaboration that will see a pop-up at Tower Bridge and a giant Crocs shoe cruise down the River Thames, covered in limited-edition ice cream-inspired Jibbitz™ charms.

Crocs launches ‘Mad for Summer’ campaign, celebrating the spontaneous and nostalgic moments associated with summer, with a pop-up offering free Wall’s ice cream and a spin-the-wheel where visitors can win free win limited-edition Wall’s x Crocs Jibbitz™ charms.as well as bags or even crocs shoes. Fans will also be able to get involved through a live TikTok moment.

There will also be a giant shoe travelling along the Thames from Royal Docks towards Tower Bridge before the action continues at Potters Field Park. The oversized Crocs design will be decorated with colourful Jibbitz™ charms inspired by three Wall’s favourites: Twister, Cornetto and Solero.

The collaboration’s Jibbitz™ collection launches online on Crocs.co.uk and through the Crocs TikTok Shop, priced at £16.99. The collection includes three-pack charm sets inspired by Wall’s ice creams, including he creamy Cornetto, the fruity Solero, the fan-favorite Twister and the chocolatey Feast.

The Cornetto 3 Pack features the classic ice cream charms, while the Feast 3 Pack brings a chocolate-inspired design to Crocs. The Solero 3 Pack adds a tropical-inspired touch, and the Twister 3 Pack recreates the ice cream’s distinctive colourful swirl.

Designed to be added to Crocs footwear or bags, the charms offer a way to customise summer looks with the instantly recognisable Wall’s ice cream designs.

The giant Thames activation will provide the centrepiece of the collaboration, bringing the Wall’s x Crocs partnership to the streets and waterways of London during the summer season.

When: 8 July 2026, 5pm

Where: Potters Field Park, London

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