e.l.f. Cosmetics Takes Over Westfield London With Its Pink N’ Putt Golf Pop-Up

Looking for a beauty experience with a difference? e.l.f. Cosmetics has brought its playful energy to Westfield London with Pink N’ Putt, a colourful outdoor mini golf pop-up combining beauty, prizes and plenty of photo opportunities.

Taking over the Southern Terrace at Westfield London, the free-to-play experience gives visitors the chance to putt their way around a five-hole mini golf course, with the ultimate goal of scoring an “e.l.f. in one”.

The bright pink activation is hard to miss, bringing a splash of colour to the shopping centre and turning a sunny summer weekend into an opportunity to play, explore and discover e.l.f.’s latest beauty launches such as the Power Grip Rose Setting Spray.

The five-hole course is at the heart of the experience, with each hole offering something different as visitors make their way around the colourful setup. And because this is e.l.f., there is plenty more to discover beyond the golf.

Guests can sample some of the brand’s newest products, enjoy complimentary makeup touch-ups from the e.l.f. team and stop for photos along the way. There are also prizes up for grabs, making it worth bringing your competitive side. Visitors who score a “hole in one” can select one of three free beauty products: Luminous Putty Blush, Lip Plumping Gloss or the Power Grip Primer.

Best of all, Pink N’ Putt is completely free to play, so you can simply turn up and get involved.

Whether you’re already an e.l.f. fan or simply looking for something fun to do while shopping at Westfield London, Pink N’ Putt offers a different way to experience the beauty brand.

Where: Southern Terrace, Westfield London
When: 10–14 July
Price: Free to play
What to expect: Five-hole mini golf, e.l.f. product samples, complimentary makeup touch-ups, photo opportunities and prizes.

So, grab your friends, pick up a putter and see if you can score an e.l.f. in one.

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