Liz Earle Is Hosting Soft Glow Summer Pop-Up to Celebrate Its New Brightening Cleansing Balm

Liz Earle Beauty is bringing a glow-filled experience to London this su0mmer with a one-day-only pop-up celebrating the launch of its brand-new Cleanse & Glow Brightening Cleansing Balm.

The exclusive event invites beauty lovers to discover the new cleanser through an immersive experience designed to leave guests glowing, both inside and out.

Visitors will be welcomed into Liz Earle’s glow-inspired space, where they’ll learn more about the new Cleanse & Glow range and the skincare benefits behind the latest launch.

As part of the experience, guests will have the opportunity to capture a professional portrait inside the dedicated Glow Studio, creating a memorable keepsake from the event.

To round off the experience, every attendee will receive a full-sized personalised Cleanse & Glow product to take home, giving them the chance to incorporate the new brightening cleanser into their daily skincare routine.

The pop-up will run across three intimate sessions:

• 4:00pm to 4:30pm
• 4:30pm to 5:00pm
• 5:00pm to 5:30pm

Tickets cost £5 per person, with every ticket granting entry to the exclusive experience while supporting a good cause. Liz Earle Beauty has confirmed that all ticket proceeds will be donated to Cruelty Free International.

Each guest will also receive a tote bag with product worth £30, complimentary refreshments throughout the event and and interactive personalisation opportunities.

The spotlight is on Liz Earle’s new Cleanse & Glow Brightening Cleansing Balm, a nourishing cleanser created to gently remove makeup, daily impurities and dead skin cells that can leave the complexion looking dull. The pH-balanced formula helps reveal brighter, smoother-looking skin without stripping away moisture. At the heart of the balm is vitamin C-rich acerola cherry, paired with prickly pear and sea buckthorn, three naturally active ingredients chosen for their brightening and skin-conditioning properties. The cleanser is finished with an uplifting bergamot fragrance, turning your everyday cleansing routine into a refreshing skincare ritual while leaving skin feeling soft, clean and revitalised.

When: 15 July 2026

Where: Shreeji Newsagents, 6 Chiltern St, London W1U 7PT

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