What’s On in London: Best Pop-Ups, Events and Freebies 17-23 August 2026
Looking for something new to do in London this week? From beauty and fashion pop-ups to free food, fragrance discoveries, fitness events and summer experiences, there will be plenty happening across the capital from 17 to 23 August.
NEW EVENTS
BYREDO Future Memories Pop-Up at Selfridges
When: 17-26 August, store opening hours (10am-10pm)
Where: Selfridges, 400 Oxford Street, London W1A 1AB
What: Exclusive GWP (gift with purchase) and FREE personalised Future Self Portraits by illustrator Lena Yokoyama 18-23 August from 10am
BYREDO will bring a limited-time experience to Selfridges, giving fragrance fans the chance to discover the brand’s perfumes, makeup and body products in person. The BYREDO counter is located on the ground floor of Selfridges.
When: 17-28 August
Where: Kaana store
What: The first 10 guests each day who purchase a Golden Hour Bowl in-store will receive one FREE full-size Fable & Mane Glossy Hair Oil. Later guests get a free mini oil while supplies last.
When: 17 August, 7:15pm-10:30pm
Where: Golden Tooth Pub, Newington Green, London
What: A free, casual pub chess social with a £1 oyster deal.
Late Bulletin Chess Club will host a relaxed evening of pub chess, card games, food and drinks, every Monday, welcoming both experienced players and complete beginners.
Free Twix
When: 17 – 18 August, from 10am
Where: London Bridge Station on 17th & Tottenham Court Road Station on 18th
What: FREE Hazelnut Twix
A FREE Twix giveaway will give commuters and passers-by a chance to pick up a chocolate treat to mark the launch of the new Hazelnut flavour.
When: 17 – 30 August
Where: Piccadilly Circus, Leicester Square and St James’s Market
What: Free outdoor art trail featuring five giant Mr Doodle sculptures, with a competition to win a meal for four at Gordon Ramsay Street Burger and tickets to the Royal Academy Summer Exhibition.
Explore five colourful Mr Doodle sculptures across London’s West End, each featuring his distinctive doodle artwork and inspired by its surrounding area. Visitors can scan the QR code on the sculptures to enter the competition.
When: 18 August, 11am–5pm
Where: Boots Piccadilly Circus, London
What: Urban Decay will bring its Lip Toy Shop to Boots for personalised 25-minute discovery sessions. Visitors can explore the new Lip Toy collection and lip liners, create a signature lip combo and discover Urban Decay eye icons, with a matching eye look and blush top-up.
Freebies: Receive a small gift when purchasing a Lip Toy plus another full-size Urban Decay product on the day. Booking is required for the discovery sessions.
Bertotti Gelato: 100 Free Scoops
When: 18 August, 3-6:30pm, and every Tuesday
Where: Bertotti Hammersmith, 87 Hammersmith Grove, London
What: 100 free scoops of artisan gelato.
Bertotti Gelato will give away 100 complimentary scoops of artisan gelato every Tuesday as part of its weekly community initiative. The giveaway is open to anyone affected by cancer, including patients, survivors and loved ones supporting them, with no questions asked and no strings attached.
Yellow Ladder Coffee Opening
When: 18 August
Where: 38 Canada Square London E14 5AH
What: 400 FREE coffees
Daisy Summer Club x Aime Wine Studio
When: 22 August
Where: amie. 13 Eccleston Yards, London SW1W 9AZ
What: FREE summer treats and gifts from Daisy London.
The Beauty of Baked: Laura Geller Beauty Pop-Up
When: 18-20 August, 10am – 6pm Tue-Wed & 10am-3pm on Thu
Where: 6 Monmouth Street, London WC2H 9HB
What: interactive experiences, expert beauty advice, and exclusive shopping opportunities.
A Laura Geller Beauty Italian-inspired beauty bakery pop-up celebrating the brand’s iconic baked makeup collection.
From Amora Summer Pop-Up
When: 18-23 August, 12pm – 6/7pm
Where: BOXPARK Shoreditch
What: FREE goodie bags to the first 10 customers (with purchase), Free entry
From Amora will bring its summer fragrance collection to Shoreditch, giving visitors the chance to discover its scents and explore the brand in a pop-up setting.
Nasi Isda Uxbridge Opening
When: 18 August, from 5pm
Where: The Chimes, Uxbridge UB8 1GE
What: 200 FREE Korean corn dogs
Nasi Isda will celebrate its new opening with a Korean corn dog giveaway, with 200 free corn dogs available as part of the launch celebration.
The Bar Soho VIP Reopening Party
When: 19 August, from 5pm-8pm
Where: 23-25, Old Compton Street, W1D 5JL
What: FREE party
FREE Dinner weekly at The Skills Spot
When: 5 August, from 4:30pm and every Wednesday
Where: The Skills Spot, 278-280 S Lambeth Road, London
What: A free dinner event at The Skills Spot.
Free GCSE Results Day Wrap at Afrikana
When: 13 & 20 August, 9am – 3pm
Where: Afrikana restaurants
What: FREE wrap
GCSE results day will come with a free food treat at Afrikana: a Free Don’t Flap Wrap + soft drink for students collecting results this August, Just show proof of results in-store.
Kosas secret launch at Sephora
When: 19 August, 1pm-7pm
Where: Sephora Spitalfields, London
What: Discover Kosas hero products, get colour matched, experience the new Impressionist Multistick, and enjoy an exclusive preview of a secret new launch.
Freebies: Free colour matching and access to the exclusive launch preview.
Tangle Teezer Free Brush Swap
When: 20 August, from 12:30pm
Where: Clapham Common Bandstand, Temperance Fountain, Clapham Old Town Clock Tower and Boots Clapham High Street
What: Free Tangle Teezer brush upgrade when you bring along an old Tangle Teezer.
Tangle Teezer will pop up at three Clapham locations before finishing at Boots on Clapham High Street. Bring your existing Tangle Teezer brush to the team and swap it for the brand’s latest hair innovation for free, ahead of its official launch. The swap is first come, first served, so arriving early is recommended.
Tatcha Matcha Foam Cleanse at Sephora
When: 20 August at CArnaby and 20–21 August in Spitalfields
Where: Sephora Spitalfields, London
What: Discover Tatcha’s new Matcha Foam Cleanse at the Sephora Skincare Hub, with personalised skincare consultations tailored to your skin needs.
Freebies: Complimentary personalised skincare consultation.
Senset x K-Beauty London Pop-Up
When: 20 – 22 August, 10am-8pm Thu-Fri & 10am-2pm on Sat
Where: 19 Darblay Street, London W1F 8 ED
What: K-beauty shopping experience
Senset will return with its second London K-Beauty pop-up, giving beauty fans the chance to discover Korean beauty products and explore the brand’s curated selection.
Foot Locker x ASICS Event
When: 20 August
Where: Foot Locker, Marble Arch
What: Special in-store event: FREE Ceremonial matcha all day · a tea ceremony with @alchemestudio · make-your-own workshops with AYM and @_thegreenzine_ · a cloud installation by @mlcka · @daytimers_uk on the decks.
Foot Locker and ASICS will team up for a special launch event of GEL-Cumulus 16 for sneaker and sportswear fans at the Marble Arch store.
The Running Channel x HOKA Track Session
When: 20 August, 6pm – 9pm
Where: London Stadium, E20 2ST
What: FREE track session
Runners will be able to join a coached track session from The Running Channel and HOKA, alongside Aubrey’s attempt to break the 20-minute barrier for 5K.
When: 20 August, 6:30-10pm
Where: ICCO Pizza, 23-24 Greek Street, London W1D 4DZ
What: An evening of Karrom, pizza and competition.
KARROM will team up with ICCO Pizza in Soho for another Karrom Night, bringing together a casual evening of competition, food and socialising. Tickets will be released on 16 August at 7pm, with 24-hour early access available through the KARROM WhatsApp community.
Made In Hackney x Mr. Organic Free Pizza-Making Class
When: 20 August, 11am–1pm
Where: Liberty Hall, Stamford Hill, London
What: Made In Hackney and Mr. Organic will host a free pizza-making class for teenagers aged 12–17, giving participants the chance to learn how to make their own pizza.
CHANEL x John Lewis: COCO MADEMOISELLE CRUSH ABSOLU
When: 20-25 August
Where: John Lewis, Oxford Street, London
What: A CHANEL beauty kiosk celebrating the new COCO MADEMOISELLE CRUSH ABSOLU fragrance.
CHANEL will take over a kiosk at John Lewis Oxford Street to introduce COCO MADEMOISELLE CRUSH ABSOLU, the new intense amber interpretation of the iconic fragrance. The new scent combines the signature rose, jasmine and patchouli accord with fruity grapefruit and lychee facets, alongside vanilla and vetiver.
Fancy Ices at Woodward Gallery
When: 21 August 2026, from 12pm (& every Friday in August)
Where: Bompas & Parr Studio, 8 Glasshouse Yard, Barbican, London EC1A 4JN
What: FREE ice cream and a free-entry art exhibition.
GoGo squeeZ x Toy Story Play Studio
When: Friday 21 August, 10am–4pm
Where: Centre Square, London Designer Outlet, Wembley Park
Freebie: Free GoGo squeeZ samples
Families can step into the world of Disney + Pixar’s Toy Story with a free Play Studio experience, featuring stop-motion animation, a dedicated play zone, free GoGo squeeZ samples and the chance to try the new limited-edition Toy Story packs.
Mulberry and HOME by Ronan Mckenzie
When: 21-22 August,
Where: Shreeji
What: FREE Workshops with FREE keychain and coin purse (worth over £100)
Mulberry will collaborate with creative and photographer Ronan McKenzie for Mulberry and HOME, bringing his creative perspective to a special London event. Visitors will be able to experience the collaboration and explore the creative space.
Roost Chicken Festival
When: 21-23 August
Where: Allianz Stadium, 200 Whitton Road, Twickenham TW2 7BA
What: Tickets from £17
Roost will bring a huge celebration of chicken to Twickenham, with food vendors from the UK, US and Jamaica serving wings, fried chicken and other specialities. There will also be the Wing Jam Championship, a hot-wing eating contest, live-fire cooking and a dedicated hot sauce area.
G Spot x Lonely Girls Club Summer Picnic
When: 21 August
Where: Battersea Park, Central Avenue, London SW11 4NJ
What: £1.99 picnic
The G Spot, the functional soda brand created by Gillian Anderson, and Lonely Girls Club will host a picnic series across 3 of the Lonely Girls Club city branches, creating a social setting for women to meet, picnic and connect.
When: 21 August, 6:15-10pm
Where: Primrose Hill, London
What: £2 Sunset Pilates, picnic and social catch-up.
Pilates in the Park will switch things up with an evening sunset Pilates session at Primrose Hill. Guests will meet at 6:15pm for a 6:30pm start, followed by a relaxed picnic and catch-up. Bring your own snacks and drinks to enjoy afterwards.
Maria Nila at Sephora Carnaby
When: 21–23 August
Where: Sephora Carnaby Street, London
What: Enjoy event-ready hair with Maria Nila stylists in-store and discover the brand’s haircare range.
Freebies: Exclusive offers with purchase.
Pinterest Corner Shop Takeover
When: 22 August (also on 1 August & 31 August at different locations)
Where: All Time Food and Wine, E3 4PH
What: Festival-ready beauty and entertainment pop-ups with DJs, guest performances, face gems and more.
Pinterest will bring its Corner Shop takeover to three London and Brighton locations this summer, designed as a pre-party stop before some of the season’s biggest festivals. Visitors can expect DJ sets, guest performances, face gems, e.l.f. finishing touches, personalised disposable cameras and festival Polaroids. The first stop will be Brighton Pride on 1 August, followed by All Time Food and Wine in East London on 22 August ahead of A.P. East, and Nisa Local in Notting Hill on 31 August for Notting Hill Carnival.
Daisy Summer Club at Lily Vanilli
When: 22 August
Where: Lily Vanilli, London
What: FREE summer treats and gifts from Daisy London.
Daisy London will bring its Daisy Summer Club pop-up series to Lily Vanilli, with its mobile cart serving up free treats and gifts. Visitors will need to sign up in advance through Daisy London’s website or Instagram to claim a spot. Gifts will be limited and available on a first-come, first-served basis, with priority given to people who have not already claimed a Daisy Summer Club gift.
AZAZIE Fashion & Beauty Pop-Up
When: 22 August, 8am – 6pm
Where: Hilton London Olympia, 380 Kensington High Street, London W14 8NL
What: FREE General Admission or £15 Early Access
AZAZIE will bring its fashion experience to London, giving visitors the opportunity to explore the bridal and occasionwear brand and discover its collections in person.
When: 22 August, from 5pm
Where: Trafalgar Road, Greenwich, London SE10 9TX
What: 100 FREE shawarmas for the first 100 guests.
Clock & Fork will celebrate its opening in Greenwich with shawarmas will be freshly grilled shawarmas cooked over charcoal.
Kimabi Korean Street Food Ealing Broadway Grand Launch
When: 22 August, 12pm – 8pm
Where: 39A New Broadway, London W5 5AH
What: 100 £1 corn dogs then enjoy 50% off all menu items for the rest of launch day
Kimabi will celebrate its opening with £1 corn dogs, giving visitors the chance to try the Korean-style street food at a special launch price.
Vitamin Well x Amelia Active Run Club
When: 22 August, 10:45am – 1pm
Where: Common Pizza, 10 Rookery Road, London SW4 9DD
What: FREE Run Club, Pizza & Vitamin Well drinks
Vitamin Well and Amelia Active will team up for a social run, combining a workout with the opportunity to connect with the Amelia Active community.
Sunnie Runners x Mediheal 6K Run Club
When: 22 August, 8:45am
Where: Lane Eight Coffee
What: FREE 6K run, pre-run SPF, a post-run skincare reset and plenty of MEDIHEAL goodies to take home.
Sunnie Runners and Mediheal will combine running and beauty for a 6K community run, giving participants a chance to get active while discovering more from the Korean skincare brand.
HIITLIST Rooftop Workout at Aethos London
When: 22 August
Where: Rooftop at Aethos London
What: FREE Community HIIT workout with DJs, wellness goodies and free refreshments from Peakmoods.
HIITLIST will take over the rooftfazaop at Aethos London for a community workout, with DJ sets from Milzzzey, Stephanie’s Life and Kyma The DJ keeping the energy up. The event will also be fuelled by Peakmoods and include wellness goodies for attendees.
Extended Family London Pop-Up
When: 22 August, 4pm
Where: Dray Walk Gallery
What: Pop-up experience
Extended Family will bring its latest offering to a London pop-up, giving visitors the opportunity to discover the brand in person.
Fashion Thrift Society
When: 22-23 August, 11am – 5pm
Where: Copeland Park, 133 Copeland Road, London SE15 3SN
What: FREE services (photo booth, barber cuts, nail manicures and nail art , permanent tattoos, henna body art, hairdressers for styling and cuts) + giveaways
Fashion Thrift Society will bring vintage, preloved and designer fashion together with independent brands, food, DJs, giveaways and competitions. Selected free services will also be available on a limited, first-come-first-served basis, including barber cuts, nail manicures and nail art, henna, hair styling and a photo booth. FREE Entry starting at 4:00 PM until close (5:00 PM).
Arts Emergency: Explore & Arts Emergency: Express
When: 22 & 23 August, 2pm & 1pm
Where: Southbank Centre
What: FREE performances
Arts Emergency: Explore will offer a free afternoon of comedy and performances, giving visitors another no-cost option for the weekend.
Greenwich + Docklands International Festival
When: 21 August – 6 September
Where: Across Greenwich and Docklands
What: FREE performances
The Greenwich + Docklands International Festival will return with a programme of free outdoor theatre, dance, circus and performance. The 2026 festival will open with 360 in Woolwich on 21 August, followed by Greenwich Fair on 23 and 24 August.
And if you’re looking for more music, Magazine Open Air will continue at Magazine London on the Greenwich Peninsula throughout the weekend, with outdoor shows running on 21, 22 and 23 August.
When: 21 August, from 5pm
Where: Spice Mahal, 35 Bond Street, London W5 5AS
What: 100 FREE mixed grills, plus 50% off the full menu all weekend.
Hot Milk Cookies: Free Trash Pie Pudding
When: 22 August
Where: Hot Milk at Round The Dock, Canada Water, London
What: 100 FREE limited-edition Trash Pie PuddingS
Hot Milk Cookies will create a playful dessert inspired by London’s traditional pie and mash, with its limited-edition Trash Pie Pudding featuring a pie crust base, sweet jellied “eels”, marshmallow “mash” and pistachio “liquor”.
Sol de Janeiro Leite Mists Pop-Up
When: 22-23 August, 10am–4pm
Where: Sephora UK, London
What: Sol de Janeiro will showcase its limited-edition Leite Collection, featuring the viral Leite Café and Leite Néctar perfume mists.
Freebies: Free coffee for visitors, plus a gift with purchase while stocks last.
Too Faced Peach Pop-Up at Sephora
When: 23–24 August
Where: Sephora Stratford, 23 August; Sephora Westfield West, 24 August
What: Too Faced will bring its Peach-themed pop-up experience to two Sephora locations, with the chance to discover the brand’s peach-inspired makeup.
ONGOING EVENTS
Events and offers still running this week
When: 20 April – 31 August 2026
Where: Mr Fogg’s City Tavern, 37 Broadgate Circle, Liverpool Street, London EC2M 2QS
What: Complimentary 80-minute Games Parlour sessions for groups
Free Kellogg’s Breakfast at Morrisons
When: 29 June-6 September
Where: Morrisons Cafés nationwide
What: FREE Kellogg’s breakfast
The Power of Honey: Food, Finance and the Golden Age of Fraud Pop-Up
When 20 July-28 August
Where: Bank of England Museum, Bartholomew Lane, London EC2R 8AH
What: FREE exhibition exploring honey, fraud, trust and value, with a live observation hive, honey-tasting tests, UV banknote investigations and the chance to lift a real gold bar.
Electric Summer at Battersea Power Station
When: 29 July-31 August
Where: Battersea Power Station, Circus Road West, Nine Elms, London SW8 5BN
What: FREE entry; paid attractions include roller skating, the Big Wheel, dodgems, Wave Swinger, pétanque and classic fairground games.
7UP Pink Shandy at The Pink Nel
When: 31 July-24 August
Where: The Perky Nel, 7-8 Cavendish Parade, Clapham, London SW4 9DW
What: FREE 7UP Pink Shandy 0.0%, plus a pink pub makeover, outdoor games and themed merchandise.
When: 10-30 August
Where: Joey’s Café, Unit 5, 151 Colonnade Walk, Buckingham Palace Road, London SW1W 9SZ
What: Buy the limited-edition smoothie and receive a FREE mini Sol de Janeiro Body Badalada, while stocks last.
VIXII ROOMS: The Polki Diamond Parlour
When: 11-23 August, from 11am
Where: 3 Paddington Street, London W1U
What: Jewellery pop-up experience & FREE chai
When: 11 August-1 September
Where: Swarovski Flagship Store, 94 Oxford Street, Fitzrovia, London W1D 1BZ
What: FREE photobooth and a Swarovski claw machine where visitors can win a gift. One token is available with any purchase, or two tokens when purchasing from the Ariana Grande collection. Walk-ins are welcome.
Fragrance Du Bois Forbidden Plum Pop-Up at Harrods
When: 12-23 August
Where: Harrods Beauty Hall, 87-135 Brompton Road, Knightsbridge, London SW1X 7XL
What: FREE fragrance samples and discover the new Forbidden Plum Oud Extrait
Fragrance Du Bois launches Forbidden Plum Oud Extrait at Harrods Beauty Hall. Visitors will receive free sample and explore the wider Fragrance Du Bois collection.
When: 15-28 August, 12pm-8pm Monday-Saturday and 12pm-6pm Sunday.
Where: 13-14 Carnaby Street, London W1F 9PJ
What: Immersive Ariana Grande experience with exclusive Eternal Sunshine tour merchandise, themed installations, photo opportunities and interactive spaces.
Ariana Grande fans will be able to step into the world of Eternal Sunshine at this limited-time London pop-up. The experience will feature exclusive tour merchandise, memory-inspired installations, photo opportunities and interactive spaces inspired by Ariana’s visual universe. Entry will be reservation-only, with no walk-ins permitted.
r.e.m. beauty Pop-Up at The O2
When: 15 August – 1 September, 10am–8pm
Where: The O2, First Floor by Entry H
Freebie: Free photobooth and the chance to win one of three gifts
Good to know: There are separate queues for shopping and for the photo spots/fragrance testing. The O2 confirms its Ariana Grande merchandise store is open to everyone without an event ticket, although the specific r.e.m. beauty pop-up details are based on the information you provided.
Ariana Grande’s r.e.m. beauty will bring an immersive beauty experience to The O2 alongside the Eternal Sunshine Tour. Visitors can test the fragrance collection, including Cloud Aurora, explore themed photo spaces, use the free photobooth, shop r.e.m. beauty products and play a cloud game for the chance to win one of three free gifts.
Ariana Grande ‘Petal’ Tattoo Pop-Up
When: 15 August – 1 September, 10am–8pm
Where: Bottom of the Golden Staircase, leading to Outlet Shopping at The O2
Freebie: Free Petal-inspired temporary tattoo
Good to know: No concert ticket is required.
Ariana Grande fans can pick up a free temporary tattoo inspired by her Petal album at this floral-themed stand at The O2. Choose from a selection of Petal-inspired designs and take home your favourite tattoo for free.
MINISO PenPen Tour
When: 2 – 31 August, from 12pm
Where in London: 13 AUGUST – Croydon; 15 AUGUST – Kingston; 16 AUGUST – Harrow & Watford; 17 AUGUST – Ealing; 18 AUGUST – Uxbridge; 19 AUGUST – Brent Cross; 21 AUGUST – Reading & Camden; 23 AUGUST – Westfield Stratford; 25 AUGUST – Bluewater; 27 AUGUST – Bromley; 31 AUGUST (GRAND FINALE) – Oxford Street
What: 50 free goody bags (with min.spend of £2.50 or more in a single transaction), Meet MINISO’s PenPen mascot and penguin-themed face painting (from 1pm for customers who spend £10 or more).
The brand celebrates its 10th anniversary with UK tour.
Dishoom Free Bun Maska & Bottomless Chai
When: Every Wednesday, 2pm–5pm
Where: Any Dishoom café in the UK
What: A free buttery Bun Maska and bottomless house chai for dine-in guests, while stocks last.
Gloria’s Dolci Drop 2.0
When: Every Wednesday at 3pm
Where: Gloria, 54–56 Great Eastern Street, Shoreditch, London
What: Free dolci will be handed out from Gloria’s window, with every sweet coming with a scratch card offering the chance to win an Italo-surprise redeemable at Gloria.
Lush Meet Your Microbiome Workshop
When: Ongoing, with sessions every Sunday at 11am, bookable via the Lush app
Where: Lush Spa Oxford Street, 175–179 Oxford Street, Soho, London W1D 2JS
What: Free skincare workshop exploring the skin’s microbiome, with a fresh cleanser-making activity and skincare consultation.
lululemon x Run Dem Crew Tuesday Run Club
When: Every Tuesday, meet from 6:30pm; run departs at 7pm
Where: lululemon, Old Spitalfields Market, 1 Horner Square, London E1 6EW
What: Free weekly 5K social run at a relaxed, conversational pace, open to all abilities.
TOCA Social Womxn’s Hour
When: Every Wednesday, from 7pm
Where: TOCA Social, The O2, London
What: £1 interactive football sessions for women during Womxn’s Hour.
Free Cheese at The Prince of Wales
When: Every Wednesday, from 6–7pm
Where: The Prince of Wales, 53 Highgate High Street, London
What: Free cheese available while stocks last.
Signorelli Opening £1 Coffee
When: 1-31 August
Where: Signorelli, 1 Broadgate, Liverpool Street, London EC2M 2QS
What: £1 coffee all August.
100 FREE drinks at “100 on the Roof”
When: 10 June – 19 August
Where: The Lord Napier Star, Hackney, London
What: Head up to the roof for free drinks every Wednesday as part of 100 on the Roof.
*This guide is updated daily. Check back regularly for new events, pop-ups, freebies and updates.
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