LOOKFANTASTIC Puts a Beauty Spin on Wash Day with The Fresh Cycle for AW26
This September, LOOKFANTASTIC will transform a traditional laundrette into an immersive beauty destination with The Fresh Cycle, a one-day customer experience celebrating its AW26 New Season campaign.
The playful activation will invite visitors to “wash away” last season and refresh their beauty routines through a series of interactive experiences designed around product discovery and personalised recommendations.
Guests will be able to take part in the Beauty Wash Cycle, receive tailored suggestions for their new-season routine, and discover their signature scent through The Scent Booster fragrance-matching experience.
Other highlights will include Beauty Habit Swap, encouraging visitors to rethink their existing routines and discover new favourites, while the Beauty Detergent Dispenser will offer a pick-and-mix selection of LOOKFANTASTIC favourites for £15 per person. T
he Wash & Wear Cycle will provide a hero installation bringing the campaign’s laundrette concept to life.
The experience will form part of LOOKFANTASTIC’s wider AW26 New Season campaign, highlighting emerging beauty trends, new products and expert-led recommendations through experiential retail.
When: Thursday 3 September 2026, 11am–7pm
Where: 55 Curtain Road, London, EC2A 3PT
Tickets: Free entry, with tickets available via Eventbrite. The Beauty Detergent Dispenser experience will cost £15 per person.
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