Beyond Beauty at Covent Garden: The Must Visit Beauty and Wellness Festival Returning This September

Covent Garden’s annual BEYOND BEAUTY festival will return this September for 10 days of beauty, fragrance, skincare, makeup and wellness experiences across the neighbourhood.

More than 80 beauty and wellness brands will take part, with exclusive masterclasses, consultations, product launches, fitness sessions, fragrance experiences, offers and gifts with purchase planned throughout the festival.

This year’s event will also support Beauty Banks, the UK charity working to end hygiene poverty. New for 2026, visitors will be able to book a Backstage Beauty Pass, giving them access to a curated beauty trail across Covent Garden and more than £200 worth of beauty products and treats. Passes will cost £20, with 50% of each ticket supporting Beauty Banks.

The Backstage Beauty Pass experience will take place on 4th and 5th September, starting at Peloton Studios London, where guests will collect a BEYOND BEAUTY tote bag and map before setting off on a walking trail. Participating brands will include Charlotte Tilbury, Code8, Glossier, GUERLAIN, INITIO Parfums Privés, Kiehl’s, Matière Première, NARS, Neal’s Yard Remedies and Peloton Studios London. Each ticket will also include entry into a prize draw with a prize worth over £300.

Beauty lovers will be able to book a series of exclusive experiences throughout the festival.

Charlotte Tilbury will host masterclasses and personal shopping sessions, while NARS will offer an eye artistry masterclass focused on its “eyemaxxing” techniques.

Neal’s Yard Remedies will host a 90-minute Mood Manifestation workshop led by an aromatherapist, where guests will explore the emotional side of fragrance and create a bespoke body oil.

At ELEMIS, visitors will be able to enjoy complimentary 15-minute consultations celebrating the launch of its Pro-Collagen Future Restore Eye Serum, alongside a bridal masterclass offering personalised skincare advice.

Kiehl’s will offer complimentary Derma Reader consultations at its Monmouth Street store, while Rituals will celebrate its Uukumwe Discovery Week with hand massages, immersive challenges and opportunities to win products.

There will also be plenty of festival offers. Code8 will offer 20% off across its products, while GUERLAIN customers spending over £300 will receive a complimentary summer bag containing skincare and fragrance minis. Glossier will offer a limited-edition Storm Ultralip mini or Body Spritz with a £65 spend, and Byredo will give customers a complimentary Polaroid with every purchase of Future Memories.

Fragrance fans will be able to discover new scents through consultations, profiling and masterclasses. Creed will offer one-to-one fragrance consultations with engraving, while INITIO Parfums Privés will host a fragrance masterclass and its Feel Lab experience.

Visitors will also be able to receive expert consultations at Jo Malone London, create a signature scent at Experimental Perfume Club, and enjoy fragrance profiling and scent-layering advice at Miller Harris.

Penhaligon’s will offer fragrance personalisation with engraving, embossed leather sleeves and charms, while Matière Première will provide a complimentary sample following a personalised consultation. At Molton Brown, visitors will be able to celebrate the launch of its new Eau de Parfums on 5th September with complimentary ice cream and 20% off purchases over £50.

SpaceNK will take over the iconic Piazza as BEYOND BEAUTY’s experiential partner for 2026. The Covent Garden-founded beauty retailer will bring a selection of immersive brand experiences and new launches, including Fenty, Lisa Eldridge, Medicube, Medik8, Paula’s Choice, Takami and Salt & Stone.

Fenty will bring its Fenty Beauty Fluid Flex Gym to the Piazza, showcasing its new Pro Filt’r Fluid Flex Foundation.

Paula’s Choice will introduce its Peptide Plumping Intensive Moisturiser alongside complimentary skin consultations.

Medicube will also take over the Space NK Piazza pop-up cart, bringing its latest Korean skincare innovations to Covent Garden. Known for products including its Zero Pore Pads and Collagen Night Wrapping Mask, the brand combines targeted skincare with at-home beauty devices designed to address specific skin concerns. Visitors will be able to discover Medicube’s brand-new range at the immersive Piazza activation.

Visitors will also be able to explore Salt & Stone’s fragrances and body care.

At the Lisa Eldridge pop-up guests can enjoy colour consultations and preview the latest launch.

Medik8’s immersive lab experience will return, giving visitors the chance to explore its CSA Philosophy, discover skincare innovations and receive personalised consultations.

Takami, the Japanese skincare brand newly arrived at Space NK, will also feature during the festival. Visitors will be able to stop by the blue Takami Cart to discover its formulas, receive a complimentary Skin Truth healthy skin diagnostic with the expert Skin Pro team and pick up a sample of its Daily Skin Renewing Soft Peel. During the festival, purchases of £40 or more at the Space NK Covent Garden boutique will also come with a complimentary Japanese knot bag gift.

The Fragrance Garden will also return to the Piazza, with a planted installation inspired by SpaceNK’s leading fragrance brands. Brand experts will be on hand throughout the festival, with a different featured brand taking over on selected days: Phlur on 4th September, Chloé on 6th and 11th, Ellis Brooklyn on 7th, Vyrao on 8th, Kilian on 9th, Hermès on 10th and 12th, and DedCool on 13th September.

BEYOND BEAUTY will extend beyond traditional beauty experiences with a programme of fitness and wellness activities. HOKA will offer 3D foot-scanning technology and its weekly run club, while Saucony will host a festival run club. Peloton Studios London will also welcome New York-based instructor Olivia Amato for a special London residency from 11th to 13th September, with HIIT & Hills Ride, EDM Ride and Pop Walk sessions.

Visitors will also be able to explore wellness experiences from brands including Nappa Dori and Nespresso, alongside Covent Garden’s wider collection of athleisure and lifestyle brands such as Alo, Vivo Barefoot and Vuori.

With beauty experiences taking place across the Piazza, surrounding streets and Seven Dials, BEYOND BEAUTY will offer plenty of opportunities to discover new launches, try products, meet beauty experts and explore some of Covent Garden’s biggest beauty names.

When: 4th–13th September 2026

Where: Covent Garden, London

Tickets: Backstage Beauty Passes will go on sale on 21st August, with a limited number available on a first come, first served basis. 50% of each £20 ticket will support Beauty Banks.

What: Beauty masterclasses, skincare consultations, fragrance experiences, product launches, exclusive offers, gifts with purchase, fitness classes, run clubs and the SpaceNK Piazza takeover.

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