Korean skincare brand Anua is is bringing a playful, collectible twist to skincare with the launch of its Anua x K-Pop Demon Hunters collection, now available in the UK, in collaboration with Netflix’s film KPop Demon Hunters. This is a year-long partnership that merges K-pop storytelling, next-generation skincare, and global youth culture. Combining beauty and entertainment, the campaign reimagines skincare as both protection and empowerment, drawing inspiration from key moments…