Never Fully Dressed, the womenswear brand founded by Lucy Aylen, is venturing into the beauty market starting with the launch of a fragrance duo. The brand is parking up at Covent Garden this weekend to share the scent launching on Monday through an exclusive pop-up for the community. Never Fully Dressed will have a whole van wrapped in NFD motifs, offering complimentary scent samples and the chance to purchase full-sized bottles. Visitors…
beauty
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ASOS opens Summer pop-up at Outernet
ASOS celebrates the launch of their new campaign ‘Summer Styled by ASOS’ across beauty and fashion, the brand is hosting a shoppable pop-up experience at Tottenham Court Road. This playful takeover brings the spirit of the summer, from the homepage to the high street.…
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Summer Fridays Launches Jet Lag Collection and Lip Butter Balm Hot Cocoa with London Newsstand Pop-Up
Skincare and cosmetics brand Summer Fridays is celebrating the Jet Lag Collection and Lip Butter Balm Hot Cocoa with a London Newsstand-inspired pop-up offering complimentary hot cocoa and free Jet Lag Mask deluxe samples. The US-based brand is renowned for its tinted and buttery awarding-winning lip…
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Rhode skin by Hailey Rhode Bieber opens first UK pop-up
Rhode skin by Hailey Rhode Bieber is bringing the world of rhode to consumers with their first London pop-up. Visitors can experience their complete collection of glazed skincare essentials developed by Hailey, including the new line of tinted Peptide Lip Treatments and six Pocket Blushes. Customers will…
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Glow Recipe and Cult Beauty Launch ‘The Glow Library’ pop-up
Korean skincare brand Glow Recipe has partnered with Cult Beauty to open a fruity pop-up in order to celebrate its latest launches, the Blackberry Retinol Serum as well as its 2024 holiday collection. ‘The Glow Library’ pop-up will allow guests to explore the range and will also offer personalised 1-1…
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e.l.f. SKIN hosts ‘Skin Sin To Salvation’ Pop-Up
Professional makeup and skincare brand e.l.f. will open a one-day pop-up in Shoreditch to try and educate customers on how to look after your skin. Skin sins happen, but that doesn’t mean we don’t deserve salvation. Step into the light and see if e.l.f. can bring each…
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Naturium Launches ‘Glow Getter’ Body Oil and Body Butter with Pop-up and Free Smoothies
Naturium celebrates the launch of ‘Glow Getter’ Body Oil and Body Butter, now available at SPACE NK, with a smoothie truck and samples this weekend. Visitors can enjoy complimentary ‘Glow all Out’ smoothies from Naturium x Space NK and receive a free mini gift while…
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TikTok Shop and L’Oreal Paris launch the UK’s first ever ‘Super Brand Day’ with ‘Worth It Experience’ pop-up
TikTok Shop is launching the UK’s first ever Super Brand Day in partnership with international beauty powerhouse, L’Oreal Paris and L’Oreal Groupe, with a new pop-up in London and exclusive discounts. Super Brand Day is an exclusive takeover on TikTok Shop, which first launched in the US earlier…
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L’Oréal LUXE opens ‘The Beauty Playground’ Pop-Up in Westfield
L’Oréal LUXE opens ‘The Beauty Playground’ in Westfield London to give consumers the chance to discover, play and shop Lancôme, Armani, Valentino and YSL Beauty, through luxury experiences such as personalised fragrance engraving, bottle painting and exclusive giveaways. The beauty and luxury retail pop-up will showcase four of…