Research-based skin care brand Paula’s Choice is launching ‘Beautypedia’ Skin Care Ingredient Checker, an innovative digital decoding tool as well as their SPF NPD. Beautypedia’s educational skin care resources and research-backed information provides the info you need to make informed decisions for you and your skin. The tool allows consumers to instantly analyse the ingredients in any skincare product in seconds, cut through trend-based hype and learn how the ingredients…