This winter, Sainsbury’s is launching an enchanting dining experience, bringing back the childhood magic of Christmas right in the heart of London. Sainsbury’s Big Friendly Feast is London’s first 2D illustrated dining experience inspired by the Roald Dahl’s iconic ‘BFG’ – the lovable character featured in this year’s Christmas advert. Designed to help adults rediscover childhood wonders and Christmas nostalgia this festive season, the experience breaks away from grown-up norms and offers a…