Givenchy Beauty is introducing its latest fragrance, L’Interdit Elixir, the most intense expression yet of the iconic L’Interdit fragrance collection. Described by Givenchy as a precious talisman infused with power, L’Interdit Elixir takes the signature white floral character of the original L’Interdit and gives it a darker, richer direction. The fragrance opens with black cherry and bitter almond, before revealing a heart of orange blossom, jasmine, tuberose and oakwood. The…
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Penhaligon’s The Who’s Who of London: An Immersive Exhibition Celebrating 10 Years of Portraits
Penhaligon’s is bringing its Portraits fragrance universe to life with The Who’s Who of London, an immersive exhibition celebrating 10 years of the iconic collection. The exhibition invites visitors into the eccentric world behind Portraits, the fragrance collection known for its fictional characters, elaborate stories…
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Maison Crivelli Tobacco Carnaval: A New Olfactory Mystery
Maison Crivelli has unveiled Tobacco Carnaval, the latest addition to its Olfactory Mysteries collection. Created in collaboration with perfumer Quentin Bisch, the new Extrait de Parfum explores tobacco through the atmosphere of a late-night party, where music, rum and warm amber notes become part of…
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Byredo Future Memories: The New Fragrance Arrives in London
Byredo has launched Future Memories, a new fragrance built around the idea of the present becoming a memory. Described as an ambery green musky scent, Future Memories is centred on a modern, textured vanilla, moving between freshness and warmth, light and depth. The fragrance opens…
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Beyond Beauty at Covent Garden: The Must Visit Beauty and Wellness Festival Returning This September
Covent Garden’s annual BEYOND BEAUTY festival will return this September for 10 days of beauty, fragrance, skincare, makeup and wellness experiences across the neighbourhood. More than 80 beauty and wellness brands will take part, with exclusive masterclasses, consultations, product launches, fitness sessions, fragrance experiences, offers…
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KAYALI Boujee Kitty Caramel Milk | 22 Takes Over Selfridges London
If you love your fragrances sweet, creamy and seriously indulgent, KAYALI had the perfect summer pop-up in London. This July, the fragrance launches into Selfridges with its Boujee Kitty Caramel Milk | 22 pop-up, giving shoppers an exclusive first look at its latest gourmand fragrance…
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Street Origins Brings Fragrance Creators Together for London Creators Football Match
Street Origins brings together the worlds of fragrance, content creation and football at The Hive London stadium to mark its UK launch. The event brings around 30 popular fragrance content creators together for a competitive showdown between Origins FC and the Street Icons. With some…
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Mugler x Humble Crumble Created a Starlicious Fragrance-Inspired Crumble Flight in London
Mugler has teamed up with Humble Crumble this summer to celebrate summer and the launch of its new Starlicious Eau Gourmand fragrances and turn them into dessert, with a bespoke trio of crumbles at Old Spitalfields Market. The immersive, multi-sensory experience is designed to pair…
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NEOM Wellbeing Welcomes Summer with Two Mood-Boosting Fragrance Collections
As the days grow longer and brighter, NEOM Wellbeing is inviting consumers to embrace the season with the launch of its new Summer 2026 collection. Designed to capture the uplifting spirit of summer, the collection introduces two vibrant fragrance stories: Squeeze The Day and Great…