To celebrate the return of its iconic Rollback initiative, Asda announces the first ever supermarket-themed roller disco, fronted by brand ambassador, Joe Wicks, where skaters take to the rink and fill baskets with products in a supermarket sweep style event where hundreds of pounds worth of…
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HOKA launches immersive ‘Run Stop Corner Shop’ pop-up in East London
On January 17th 2025, HOKA is launching ‘Run Stop Corner Shop’, a consumer-first immersive space in East London – a convenience store stocking all the running essentials you’ll need for the new year training period. ‘Run Stop Corner Shop’ is opening in conjunction with the launch of…
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Lush launches ‘you’re sweet like chocolate’ 2025 Valentine’s Day Collection
Make life truly sweet with Lush’s Valentine’s Day Collection 2025, launching globally on Friday 3rd January. Lush has everything that’s needed to be the hottest chocolate of the season, as this year’s range smells good enough to eat (but please don’t)! Be part of Lush’s…
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Onitsuka Tiger x Patou Launch Limited-Edition Collection with Immersive Pop-Up
In celebration of their respective anniversaries—75 years for Onitsuka Tiger and 110 years for Patou—the two iconic brands have joined forces for a special-edition collection, blending Japanese and French design elements. Launching in stores across 15 regions and online from 20th November 2024, this…
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Jo Malone London launches immersive Christmas pop-up
British fragrance and lifestyle house Jo Malone London launches their Christmas campaign with a gold-toned pop-up in a corner of Covent Garden. Why tune into a gameshow when you can star in one instead? Come on down to Jo Malone London’s immersive Christmas Special…
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No 7 opens Mystery Pop-Up in Westfield to launch NEW Pro Artist Collection
A mysterious pop-up is coming to Westfield this weekend. Can you guess what brand is behind it all? The pop-up keeps the brand name completely secret so when visitors enter the space all the products are unbranded. Guest can test everything from the collection,…
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Summer Fridays Launches Jet Lag Collection and Lip Butter Balm Hot Cocoa with London Newsstand Pop-Up
Skincare and cosmetics brand Summer Fridays is celebrating the Jet Lag Collection and Lip Butter Balm Hot Cocoa with a London Newsstand-inspired pop-up offering complimentary hot cocoa and free Jet Lag Mask deluxe samples. The US-based brand is renowned for its tinted and buttery awarding-winning lip…
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Rhode skin by Hailey Rhode Bieber opens first UK pop-up
Rhode skin by Hailey Rhode Bieber is bringing the world of rhode to consumers with their first London pop-up. Visitors can experience their complete collection of glazed skincare essentials developed by Hailey, including the new line of tinted Peptide Lip Treatments and six Pocket Blushes. Customers will…
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BIRKENSTOCK launches HIGHWOOD Collection with free multi-sensory immersive experience
BIRKENSTOCK’s mission is to help people embrace walking and reconnecting with nature, and with this in mind it launches the HIGHWOOD collection with an activation featuring a calming soundscape and complimentary massages from Bodied. This immersive studio takeover brings together minimalist design and BIRKENSTOCK’S…