American sportswear and lifestyle brand Gant celebrates its 75th Anniversary during London Fashion Week with a vintage-inspired experiential pop-up, showcasing the evolution of American prep. The brand was first launched in 1949 by Bernard Gantmacher in New Haven and it started with the archetypal Oxford shirt and later became one of the first brands to develop rugby shirts. The pop-up charters its journey over seven decades, combining American sportswear with European sophistication. Gant…