This September, LOOKFANTASTIC will transform a traditional laundrette into an immersive beauty destination with The Fresh Cycle, a one-day customer experience celebrating its AW26 New Season campaign. The playful activation will invite visitors to “wash away” last season and refresh their beauty routines through a series of interactive experiences designed around product discovery and personalised recommendations. Guests will be able to take part in the Beauty Wash Cycle, receive tailored…
London pop-up
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KEWPIE MAYONNAISE Brings Japanese Tamago Sando Experience to Covent Garden This September
Japan’s KEWPIE MAYONNAISE is bringing its global KEWPIE IT. campaign to London with an immersive pop-up at Covent Garden Piazza. Taking the form of a Japanese convenience store-inspired KEWPIE KONBINI, the free experiential activation will introduce visitors to the role KEWPIE MAYONNAISE plays in one…
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Liz Earle Is Hosting Soft Glow Summer Pop-Up to Celebrate Its New Brightening Cleansing Balm
Liz Earle Beauty is bringing a glow-filled experience to London this su0mmer with a one-day-only pop-up celebrating the launch of its brand-new Cleanse & Glow Brightening Cleansing Balm. The exclusive event invites beauty lovers to discover the new cleanser through an immersive experience designed to…
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Princess Polly Celebrates UK Launch with Café Rave
Australian fashion favourite Princess Polly is officially shipping from the UK, and the brand is marking the occasion with an immersive café takeover in the heart of East London. Princess Polly will transform Café 1001 on Brick Lane into a one-day café rave, bringing together…
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DXB Perfume Opens New Arabian Fragrance Kiosk in Canary Wharf
Arabian fragrance lovers have a new destination to discover in London, as DXB Perfume opens its newest kiosk at Jubilee Place Mall in Canary Wharf. The new DXB Perfume kiosk brings a selection of some of the most sought-after Arabian fragrance brands to one of…
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Holland & Barrett Launches First-of-Its-Kind Wellness Pub
Holland & Barrett launches The Wellness Tap, a pop-up in Clerkenwell designed as a wellness-focused pub serving hydration drinks instead of traditional alcoholic beverages. Part of the brand’s new Back Your Body campaign, the three-day activation gives visitors the chance to sample Holland & Barrett’s…
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Mugler x Humble Crumble Created a Starlicious Fragrance-Inspired Crumble Flight in London
Mugler has teamed up with Humble Crumble this summer to celebrate summer and the launch of its new Starlicious Eau Gourmand fragrances and turn them into dessert, with a bespoke trio of crumbles at Old Spitalfields Market. The immersive, multi-sensory experience is designed to pair…
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Disney YuYus Bring a Pastel Collectible Dreamland to Soho
Disney YuYus will make their London debut with a three-day pop-up boutique in Soho, giving fans and collectors an exclusive preview of Disney’s newest collectible companions ahead of their wider UK retail launch in July. The Disney YuYus Boutique Pop-Up will transform the space into…
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ASOS Brings Face + Body Beauty to Life with Its London Lido Pop-Up
ASOS will bring its Face + Body category to life with an immersive London Lido pop-up, creating a summer-inspired space where beauty fans will be able to discover, test and shop a curated selection of products in person. The experience combines the feel of a…