L’Oréal LUXE opens ‘The Beauty Playground’ in Westfield London to give consumers the chance to discover, play and shop Lancôme, Armani, Valentino and YSL Beauty, through luxury experiences such as personalised fragrance engraving, bottle painting and exclusive giveaways. The beauty and luxury retail pop-up will showcase four of L’Oréal LUXE brands – Lancôme, Armani, Valentino and YSL Beauty. Visitors can enjoy complimentary services and take part in games and competition, like ‘Spin the wheel’ and ‘Match the Mascara’, to…