ASOS celebrates the launch of their new campaign ‘Summer Styled by ASOS’ across beauty and fashion, the brand is hosting a shoppable pop-up experience at Tottenham Court Road. This playful takeover brings the spirit of the summer, from the homepage to the high street. Shoppers will be able to discover curated edits from brands like ASOS DESIGN, ARRANGE, COLLUSION, and Topshop, along with standout beauty picks. There will also be exclusive…
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Sample The New Prada Paradoxe Virtual Flower Fragrance at Outernet this weekend
Prada celebrates the launch of its new Paradoxe Virtual Flower Fragrance with a pop-up at Outernet to immersive visitors in the world of Prada Paradoxe. Guests can try out the interactive mirror experience to snap a selfie on the big screen then claim a complimentary…
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Step Right Up! EE brings the circus to town with EE Home showcase
EE has today announced the launch of EE Home Presents: The Circus, a spectacular live action, immersive theatre performance designed to help consumers navigate the chaotic nature of the summer holidays with EE Home. Featuring artists from Revel Puck Circus, the limited-time event takes place…
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Sol de Janeiro brings a Brazilian summer experience to Outernet with new immersive pop-up
Sol de Janeiro has partnered with internet to deliver its first ever Brazilian-inspired experience as it continues to invest in the UK audience with yet another pop-up, following a recent activation with Sephora and a campaign with Lookfantastic. The activation aims to “capture the essence of a Brazilian…
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Charlotte Tilbury launches Unreal Skin Foundation with pop-up at Outernet where people can feature in the campaign
Charlotte Tilbury is opening a new pop-up at Outernet London where visitors will have the chance to feature in a campaign for the brand’s latest makeup launch, the Unreal Skin Sheer Glow Tint Hydrating Foundation Stick. The pop-up will. offer guests samples of the new Unreal Skin…
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Nespresso Partners with Change Please to Highlight Homelessness with Immersive Storytelling Pop-Up at Outernet
Nespresso UK & ROI has partnered with Change Please, a social enterprise that aims to end homelessness through the power of great tasting coffee, to launch a collection of Nespresso for Change Please coffees and accessories. Nespresso will take over Outernet for a week-long immersive and thought-provoking pop-up…
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Comfort brings multi-sensorial fragrance experience to Outernet London
A summer extravaganza by Comfort and Outernet will pop-up in London. Step into the UK’s first 360 degree immersive digital flower show. For the first time at Outernet, unique scent technology enhances the multi-sensorial experience by infusing the air with Comfort’s new fragrances: First Blooms, Summer…
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McDonald’s brings immersive burger experience to Outernet to launch their new and improved beef burgers
McDonald’s brings a full 360 immersive multi-sensory burger experience that plays on sight, sound, touch, smell and taste to showcase their improved core beef burger range with new buns, patties, onions, cheese and lettuce. As McDonald’s celebrates its 50th anniversary this year, the beloved fan…
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L’Oréal Paris launches Infallible Matte Resistance Lipstick with pop-up at Outernet
L’Oréal Paris build on their launch of Infallible Matte Resistance Lipstick with an incredible new brand experience launching at Outernet. Taking place across two full days in The Now Building at Outernet London, the L’Oreal Paris experience evokes the stunning architecture of Paris across our floor-to-ceiling wrap-around screens.…