THG-owned digital beauty retailer Lookfantastic and cult bodycare brand Sol de Janeiro are bringing Brazil to London with Casa Cheirosa, an immersive pop-up experience celebrating @soldejaneiro’s iconic scents and the exclusive launch of the new Cheirosa 39 Perfume Mist. The pop-up will feature a customisable açaí bowl station, offering free Cheirosa 39, 48, 62 and 68 inspired bowls to the first 500 guests. Attendees who find a golden star hidden inside their açaí…
Sol de Janeiro
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Sol de Janeiro launches Body Badalada with series of pop-ups
Sol de Janeiro, the Brazilian-inspired beauty brand known of its rich body butters, has planned a nationwide roadshow to celebrate the latest bodycare innovation, the Body Badalada Vitamin-Infused Lotion. The new body lotion sets apart from the usual rich texture as it is weightless yet vitamin-rich…
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Sol de Janeiro brings a Brazilian summer experience to Outernet with new immersive pop-up
Sol de Janeiro has partnered with internet to deliver its first ever Brazilian-inspired experience as it continues to invest in the UK audience with yet another pop-up, following a recent activation with Sephora and a campaign with Lookfantastic. The activation aims to “capture the essence of a Brazilian…
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Save the date for LOOKFANTASTIC x Sol de Janeiro Cheirosa 48 Summer Scent Party Pop-Up
Sol de Janeiro has partnered with Lookfantastic to celebrate the launch of its Cheirosa 48 Perfume Mist through an exclusive pop-up, bringing their sultry, Brazilian summer vibes from Rio directly to London. An immersive beauty event offers a fun-filled weekend with a live DJ on-hand playing…
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Sephora and Sol de Janeiro will open summer pop-up at Westfield
We all know and love Sephora, the beauty heaven for any makeup, skincare and fragrance aficionados. It has recently launched a new loyalty programme rewarding spend as well as customer engagement (such as attending in-store services and reviewing products), by offering experiences and exclusive benefits for…