Influencer Molly-Mae Hague celebrates the launch of her clothing line Maebe ahead of its upcoming official launch by hosting an exclusive pre-launch pop-up in Covent Garden at the end of the month. Maebe is a contemporary womenswear fashion brand, that includes clothes and accessories, blending elevated, chic designs with a modern twist as it plans to “make elevated style an accessible luxury for a new generation”. Born from a…
What to Wear Now
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Peppermayo opens pop-up shop in Soho
It’s time for THE London Pop-Up. Peppermayo, the super girly fashion label, popular amongst influencers influencers and celebrities such as Maya Jama, is launching its first pop up store in London. Get ready for an unforgettable shopping event as the exclusive Peppermayo Pop-Up Store is hitting…
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The SHOWROOM by ELLE x WHO? Pop-Up
The SHOWROOM is a pop-up concept store in central London with an exclusive edit of a brand new collection. But can you guess who it’s by? We think the answer will delight you. The edit, curated by Grace Clarke, ELLE UK’s Shopping Editor, will…
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adidas x OFFICE Present Café Taekwondo
Sip, style and socialise at the adidas Taekwondo café, with complimentary cakes, iced drinks and more. At this exclusive café takeover, you will have the chance to try the latest Taekwondo shoe by adidas and win prizes from OFFICE. Bring your friends, put…
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Ebay Opens Love Island ‘The Nations Shared Wardrobe’ Pop-up
Online retailer Ebay launches The Nation’s Shared Wardrobe pop-up in partnership with Love Island to take over Shoreditch, bringing fans closer than ever to the Villa wardrobe experience. Simply bring an item you’ve previously worn but no longer love, and get a ‘new to…
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4th & Reckless opens ‘Postcards from Paradise’ SS24 Pop Up in Soho
Manchester-based womenswear and lifestyle fashion brand 4th&Reckless opens first ever pop-up event to celebrate the brand’s premium resortwear ‘Postcards from Paradise’ collection with influencer Loz Vassallo. Expect a live DJ, freshly prepared drinks, and an exclusive preview of the ‘Postcards from Paradise’ collection including the chance…
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Marc Jacobs’ first-ever UK pop-up opens in Covent Garden as a Mirror Box
Marc Jacobs launches their ‘Resort Collection’ with a dazzling first ever UK pop-up as the ultimate gifting destination for the festive season. The unmissable pop-up is an entirely mirrored box inspired by the season’s high-shine codes. The new campaign, featuring Kim Kardashian, takes over…