THE INKEY LIST NPD LAUNCH EVENT

The INKEY List is a beauty brand devoted to keeping skincare simple and accessible, with effective formulas and affordable price tags it's really no wonder the brand sells one product every 30 seconds!

The focus on "hardworking and innovative ingredients" is one of the many reasons we're fans of this brand. And now, it has expanded the already impressive line-up, launching six new products on Cult Beauty.

Like the rest of the range, the six new beauty buys are ingredient focused and super affordable with prices starting at just £4.99.

Here we look at the new INKEY List products and some of our all-time favourites:

Oat Cleansing Balm

£9.99

The Oat Cleansing balm has been designed especially for those with sensitive skin. It promises to be soothing, gentle and effective. It's formulated with 3% Oat Kernel Oil and 1% Colloidal Oatmeal to clean skin without drying it out.

If a hydrating anti-ageing moisturiser is on your wish list this could be for you. The £14.99 Peptide Moisturiser contains a "super blend of peptides" including 2% of the new Royal Epigen P5TM and 1% Hydrating Peptide Solution. These ingredients work together to bring a multi-tasking product that promises to combat uneven skin tone, boost collagen production and balance hydration levels.

Retinol Eye Cream

£9.99

Described as a gentle and effective eye treatment that will "deliver all the benefits of retinol without any of the irritation", the £9.99 Retinol Eye Cream promises to encourage cell turnover to reduce fine lines and wrinkles.

15% Vitamin C and EGF Serum

£14.99

A Vitamin C serum is a skincare routine must-have, and this new serum is packed full of brightening ingredients to hydrate, plump and rejuvenate skin both short and long term.

This vitamin-packed moisturiser is a great everyday product to give your skin a hit of all the essentials at once. It contains Niacinamide (Vitamin B3), Hyaluronic Acid, Pantothenic Acid (Vitamin B5), Phytrox, Vitamin C and Vitamin E - a cocktail that promises to soothe, hydrate and brighten skin.

The Apple Cider Vinegar Acid Peel is formulated with a bled of acids and enzymes to remove dead skin, promote cell turnover and give you a smooth, plump and radiant complexion. It was created for those with congested and acne-prone skin.

While we are yet to try the six new products the INKEY List has on offer, we are already fans of a few favourites including the hydrating Hyaluronic Acid Serum and the exfoliating Beta Hydroxy Acid.