Sneak Preview: B. by Superdrug

Superdrug is launching its newly revamped signature range. There’s a new focus, a new maturity, and new science behind it all, and we are very excited about it.

B. Skin by Superdrug has concentrated the new additions on targeted solutions using high-performing, quality ingredients at affordable prices. There’s five categories of products on offer – Cleanse, Glow, Hydrate, Age Define, and Oil Control.

We were fortunate enough to speak to some of the teams behind the new range, and get a better understanding of the drive behind the scenes. Their pride for the new products was apparent. They’ve worked hard to create expert custom formulas for very specific skin qualities, to cover each step of the skincare regime. It’s all supported by science, and research driven by passion to do right by the customers who are so frequently swamped by buzzwords and marketing.

There are a few standout products for us. The Creamy Foaming Cleanser retails at £8.99, and is a must-have for anybody that wants to ritualize their nighttime routine. It starts off as a luxurious cream that foams to deep clean and purify the skin. It feels more like a spa treatment – it’s a real treat!

From the Glow range, the Brightening Toner (£9.99) ticked all our boxes after just one use. It works brilliantly on sensitive skin, and both unclogs pores and reduces the appearance of blemishes.

Special mention goes out to the Hydrating Face Mist (£9.99). It’s lightweight and refreshing, without the stickiness or dampness that many mists end up creating. Suitable for all skin types, it works great at a prep step before moisturizing. I personally love to use this after my nighttime skincare routine as a reward. And what makes it even more special is the pump itself – it’s smooth and consistent for full control of the spray.

Also, a shout out to the design team at Superdrug HQ – we love the new packaging!

Superdrug is a brand that many have grown up with, being one of the first gateways into the world of skincare and cosmetics. While it hasn’t lost the affordability or approachability factor, its products have been able to mature in quality along with their users, using science and proven results as their North Star.

And we can vouch for that – we are positively glowing! B. Skin by Superdrug launches in store and online from 6th October. Give @b._by_superdrug a follow for more.



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