Anya Hindmarch’s latest offering should leave no room for doubt as to why her eponymous brand is so widely celebrated. The brain behind the infamous ‘I Am Not A Plastic Bag’ design, the fashion accessory icon draws inspiration from the world around us to infuse elegant and classic designs with social relevance, and most essentially, her own magic touch.
We took a sneak peek at the upcoming SS22 masterpieces – let us dive into some of the highlights.
There is a real focus on the practical element as well as the aesthetics. Hindmarch combines unique, appealing aesthetics and seasonal colours, with durable and sustainable materials to create pieces that are both fit-for-purpose and a magnet for eager curiosity from passers-by.
The Crisp Packet Clutch, retailing at £1,195, is one of the standouts – the pale gold brass piece embodies the concept of wearable art, and is possibly one of the most appropriate additions that demonstrate Anya’s passion for ‘making the everyday extraordinary’.
The Charm keyring accessories make a fantastic addition to any handbag – again practical as well as attractive, the undertone of using everyday disposable items as a fashion statement remains clear, and the pop of colour works well with many of the monotone pieces also featured in the collection. The Smarties Charm (£150) and new season Blowfish Charm (£255) are certainly worth considering.
There are also some updates on some of the classics. The best-selling Neeson Tote (£995) has a cylindrical zig-zag revamp for a spacious, adjustable day bag that features practical pockets and remains unlined for maximum lightweight quality. With 12 hours of work in each of these totes, the quality and detail is truly flawless.
Anya Hindmarch is more than just about the fashion. Championing humanitarian and environmental issues throughout her professional journey, the British designer has also managed to pick up MBE and CBE appointments along the way, as well as UK trade ambassador statuses and successful nomination to the advisory board for the Mayor of London.
Of course, there is much more to love than just these. From the timeless Everything Pouch (£255) that comes in 5 colours to the Crossbody Fish (£295) that is a playful addition to the raffia family, there really is something for all outfits and indeed all experiences.
There remains a strong Anya Hindmarch presence throughout the pieces, as correctly so, with the humorous elements as profound as the serious ones – and this makes her designs a true pleasure to enjoy. Anya is one impressive woman, with one impressive brand with a spectacular new collection that is now available to shop and explore.
Don’t forget to stop by the brand’s Belgravia home – from a low-alcohol off-licence in partnership with ‘Dry Drinker’ to a hair salon, there is always an exciting venture to explore alongside your season fix of Anya’s innovative creations.
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