Beauty Pie Unveils Covent Garden ‘Warehouse of Dreams’ Pop-up

Luxury makeup and skincare brand Beauty Pie opens its doors at 7 James Street, offering beauty fans an exclusive opportunity to shop the affordable premium product ranges in person – and immerse themselves in the Instagrammable rose oasis that is the Warehouse of Dreams.

Beauty fans all over the world will know that luxury comes at a premium. That premium is frequently a product of manufacturing costs, marketing, and overhead, plus a sizeable profit margin for the brand topped with a significant mark-up for the retailer.

Marcia Kilgore's Beauty Pie is dedicated to eliminating that. It offers high-end products at a ‘warehouse’ price by not passing on the additional costs to the consumer. Instead, it operates on a subscription model for which customers can sign up to, enabling them to get up to a huge 75%(!) off standard retail prices.

Other than consultations with the in-store experts who can help shoppers find the products best suited to them, there’s a chance to try out the products in person, and learn about the innovative background of the brand while doing that.

In terms of products to look out for, the best-selling Youthbomb 360° Radiance Concentrate is top on our list. Created in collaboration with dermatologist Dr Andrew Markey, it’s formulated to unlock dewy, glowing skin, which he affirms is his clients’ number one skin target – more so than expected concerns such as enlarged pores and fine lines. It promises a lot in a little bottle, and if the reviews and our first impressions are anything to go by, it certainly delivers.

The powerful proprietary blend of 15 active ingredients visibly firms, resurfaces, and rejuvenates the skin, tackling dullness, anti-ageing, and hyperpigmentation all at once. Image: Beauty Pie

Other than the usual skincare and makeup, you can also find a gorgeously scented array of French candles, a luxurious silk pillow case and eye mask, and the much sought-after Super Facial Vibrating Cleansing Brush that we simply adore. It’s more than worth a check-in.

You can pop in to the Warehouse of Dreams at 7 James Street, Covent Garden, WC2E 8BH from today (30th June) to 11th July, where you can shop the brand, learn about their pricing models, and put on a pink hardhat and hi-vis to Insta-pose to your heart’s content.




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