Avon Launches Anew Sensitive+ Collection Powered by Protinol

Avon has launched an age-defying skincare range targeted at sensitive skin. The brand new Anew Sensitive+ Collection, powered by award-winning Avon-exclusive ingredient Protinol, aims to be the natural go-to for skin too sensitive for traditional anti-ageing solutions with its patented formulation.

Image: Avon

Until now, 70% of the population has had to choose between addressing sensitive skin and tackling signs of aging. Avon has announced 3 brand new products that deliver to solve the problem, empowering people with sensitive skin to have it all.

Anew Sensitive+ reduces the appearance of fine lines and wrinkles, while replenishing the skin’s moisture barrier, the main trigger of skin reactivity. Within 72 hours, redness and inflammation is visibly calmed and reduced, and 9 out of 10 testers agreed skin appeared instantly smoothed, supple and restored.

Image: Avon

Protinol is where Avon’s secret lies. This ingredient was the missing piece of the puzzle when it came to creating a skincare line that delivers powerful, age-defying benefits as well as improving sensitive, reactive skin over time. Unlike other active ingredients like Retinol, which people with sensitive skin can find too harsh, Protino boosts collagen without irritating the skin. In fact, the unique combination of Protinol with the skin soothing actives found in the Anew Sensitive+ range has shown to reduce the reactivity of the skin in just three days.

Image: Avon

The ground-breaking alternative to its harsher counterpart Retinol, Protinol works by optimising the ratio between levels of Collagen 1 (applied through topical treatments) and Collagen 3 (‘baby collagen’, the framework that collagen 1 binds to). Collagen is responsible for skin’s strength and resilience, as well as the irresistible quality, texture and bounce found in baby skin, making up 80% of its composition, and consequently being the most critical structural protein for skin health.

Image: Avon

The new range has been formulated with this principle at the forefront. The range consists of a Cream Cleanser (RRP £7), which gently cleanses and removes dirt, oils, impurities and make-up instantly, and leaves skin fresh, soothed, and less sensitive with each use. There’s also an ophthalmologically tested Duel Collagen Eye Cream (RRP £13), which boasts of results in the shape of smoother, repaired, and depuffed eye areas within seven days of use. Finally, the Duel Collagen Face Cream reduces the look of fine lines and wrinkles, calming the skin within 72 hours, and within two weeks building plumped, bouncier, and brighter skin.

What’s more, thanks to the collection’s affordable price tag, everyone can enjoy these amazing benefits at incredible value.

The new range is available exclusively via Avon’s site here, or via its representatives from 1st September 2022.




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