Mavala’s infamously extensive nail range grows this January, with the launch of its new Winter 2023 Nail Polish Digital Art Collection. It’s sleek, simple, and modern – and creatively embraces today’s Digital Revolution.
With 60 years of nailcare and nail art expertise under its belt, the multi-award winning Swiss nailcare brand is finding its muse in the rise of the Metaverse and the modern shift in attitudes towards social media.
The collection is based on futuristic augamented reality, with the new Digital Art nail collection made up of 6 inspired and wearable shades: Pixel, Tags, Dots, Pop-Up, Cookies, and Slash.
Next season nail trends predict modern, straight to the point colours will be seen everywhere in 2023. Simple, nude washs of colour are practical, clean and neat, whereas darker colours are sophisticated and modern, ideal for this futuristic reality we’re all starting to live in. With the rise of nail trends on TikTok changing weekly, this collection fits in to the new age of fast, everchanging digital domination.
And it’s not only aesthetically that Mavala proves to be industry-leading. With its roots in a philosophy dedicated to care and beauty, Mavala is famous for its extensive nail care range which helps strengthen and improve nail health. The new Mini Colour formula includes Silica, a powerhouse ingredient that works to strengthen nails, prevent brittleness, and protect against infections. It provides extra care for overall nail health, and looks phenomenal while doing it.
You can find the impressive new Digital Art collection both from nailpolishdirect.co.uk, and in store from January onwards.
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