Rituals to Spread ‘Power of Positivity’ Through Immersive Ritual of Karma Roadshow

From Wed 14th June to Sat 15th July, Rituals will be on the road hosting an immersive Summer Roadshow experience embracing the ‘Power of Positivity’, and showcase the Ritual of Karma.

Rituals Cosmetics UK & IRE will be spreading the Power of Positivity this Summer via an immersive activation that will pop up in key locations across the UK and Ireland. Kicking off at the Taste of London Festival from 14–18 June, The Ritual of Karma Summer Roadshow will visit cities across the UK and Ireland, with in-store events also taking place in x4 of the brand’s key stores.

Visitors will be able to immerse themselves in the brand’s best-selling The Ritual of Karma collection, designed to help you radiate positivity. The collection is enriched with white tea and lotus flower and features a new and improved formulation with the new Hydra-Boost Complex.

Penny Grivea, Managing Director, Rituals UK & Ireland, says:

“Our immersive roadshow experience will celebrate The Ritual of Karma collection’s new and improved formulation including the Hydra-Boost Complex, whilst embracing the power of positivity. Summer is the perfect opportunity to look ahead positively towards the next bright chapter, and we look forward to welcoming visitors to join us in spreading this wonderful message!”

When visiting The Ritual of Karma Summer Roadshow, guests will have the opportunity to take part in various interactive touchpoints including enjoying a delicious cooling ice cream from brand partner Araw London, picking up a copy of the Karma Times with exclusive brand discounts, and the chance to share positive messages. They’ll also learn the story behind Rituals’ best-selling The Ritual of Karma collection.

Throughout the experience there will be the opportunity to win branded products with a ‘spin to win wheel’, including the chance to win a beautifully scented bath, body, home, or gift set prize from The Ritual of Karma collection. Rituals advisors will also offer guests a hydrating treatment, using some of The Ritual of Karma’s best-selling products that feature the new Hydra-Boost Complex.

Designed and developed by Backlash Creative, the experiential roadshow experience will run from 14th June - 15th July 2023 at the following locations:

  • The Taste of London Festival, Regent’s Park: 14th - 18th June
  • Battersea Power Station, London: 24th - 25th June
  • Quakers Friars Cabot Circus, Bristol: 30th June - 1st July
  • Spinningfields, Manchester: 7th- 8th July
  • St James Quarter, Edinburgh: 14th - 15th July

In-store events to spread the Power of Positivity and celebrate The Ritual of Karma collection will also be hosted in x4 Rituals stores over the Summer. The in-store guests will also be able to take part in a ‘spin to win’ wheel to win prizes from The Ritual of Karma Collection, pick up a copy of the Karma Times, share positivity messages and enjoy a hydrating treatment, using the collection’s products featuring the new Hydra-Boost Complex.

The in-store events will run from at the following locations:

  • Rituals Leeds White Rose: 17th - 18th June (Saturday 17th June: 11am – 6pm, Sunday 18th June: 12pm - 5pm)
  • Rituals Dublin Grafton Street: 17th - 19th June (17th & 19th June: 11am – 6pm, 18th June: 12pm - 5pm)
  • Rituals London Covent Garden: 17th - 19th June (17th & 19th June: 11am – 6pm, 18th June: 12pm – 5pm)
  • Rituals Birmingham Grand Central: 30th Jun - 1st July (30th June & 1st July: 11am-6pm)
  • Rituals Glasgow Buchanan Street: 14th - 15th July (14th & 15th July: 11am - 6pm)

Rituals is a foremost founder of integrating bath, body, and homecare into a single portfolio. Dedicated to sustainability and personal wellbeing in the beauty luxury industry, Rituals embraces the transformation of everyday routines into meaningful moments, with each product inspired by an ancient tradition. The well-established brand is well positioned as an expert in the field, with 1000 stores, 3000 shop-in-shops, 5 body spas, and the world’s first Mind Spa, spread across 36 countries such as London, Paris, and Hong Kong.


Stop by to experience the Ritual of Karma with Rituals at one of its stops between Wed 14th June to Sat 15th July. You can read more about the story of the Ritual of Karma here.


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