Floral Street Pops Up on South Molton Street to Mark Latest Van Gogh Museum Collaboration

British fine fragrance brand Floral Street has opened a very limited-time pop-up at 42 South Molton Street to celebrate the partnership with the Van Gogh Museum in Amsterdam, and to showcase Sweet Almond Blossom, the latest collaboration that brings together the worlds of fine fragrance and fine art to celebrate the timeless beauty of nature.

The pop-up will run until 3rd July, and will offer customers a chance to drop in to the retail space to test out the scents, shop the range (including the new Sweet Almond Blossom (RRP £108, 100ml)), or indulge in a special ‘Scent School’ with the Floral Street experts to learn and experience the collections on offer.

The fruity, floral, gourmand scent, inspired by and named after Vincent Van Gogh’s Almond Blossom (1890), offers an enchanting story of a natural masterpiece, featuring key notes of delicately warm apple blossom, creamy vanilla, and sweet matcha, with a twist of tangy pomelo and passionfruit. It’s fruity and fresh – and comes just in time to be the perfect signature for this year’s summer season.

Floral Street is no stranger to taking inspiration from the art icon that is Van Gogh, having previously created Sunflower Pop, the citrusy, joy-inducing fragrance based on his well-known masterpiece ‘Sunflowers’.


You can catch the very limited-time pop up at 42 South Molton Street, W1K 5RR, from today to Monday 3rd July. You can also shop the Sweet Almond Blossom collection, along with other Floral Street favourites, right here.


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