Unilever launches Dove Advanced Care Body Wash with a ‘shower’ experience on London’s South Bank

Dove invites Londoners and tourists to discover its new body wash range by taking a 'sensory shower', without actually getting wet, while listening to a live DJ set. 


The new Dove Advanced Care Body body wash uses MicroMoisture technology and turns every shower into an act of self-care.

The pop-up is meant to promote the launch of the new range and show passers-by the benefits of a breakthrough MicroMoisture technology. This patented process is responsible for shrinking the size of oil-based droplets that are useful for visibly reducing dryness by 50% after every shower and supporting the skin’s inherent ability to renew itself.


The technology promises to transform how body washes care for skin with millions of MicroMoisture droplets consisting of a unique blend of moisturisers and nourishing ingredients.


When: 13 June 2024

Where: South Bank Observation Point, 56 Upper Ground, London SE1 9PP


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