This September, Covent Garden launches BIG BEAUTY, a bold, ten-day celebration of beauty and wellness from the world’s most loved brands. BIG BEAUTY will transform Covent Garden and its iconic Piazza and beauty boutiques into a vibrant, interactive showcase. The celebration will bring together established names, pioneering brands, and emerging innovators across the industry – all in the heart of London. From interactive in-store activations and live…
Covent Garden
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Aveda launches ‘discovery’ Pop-Up in Covent Garden for the launch of new Miraculous Oil
Aveda, the Estée Lauder Companies-owned brand, celebrates the launch of its new Miraculous Oil with ‘Aveda Miraculous Pod’ pop-up, after discovering that shine is a top hair care concern for UK consumers. Step inside The Miraculous Pod – Aveda’s first immersive London pop-up -…
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Never Fully Dressed ventures into beauty and launches two scents with a pop-up in Covent Garden
Never Fully Dressed, the womenswear brand founded by Lucy Aylen, is venturing into the beauty market starting with the launch of a fragrance duo. The brand is parking up at Covent Garden this weekend to share the scent launching on Monday through an exclusive pop-up for the community.…
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Laneige opens glossy pop-up to celebrate the launch of its new Glaze Craze Tinted Lip Serum
South Korean skincare brand Laneige is hosting a sweet-themed pop-up in Covent Garden to celebrate the brand’s newest innovation. The new Glaze Craze Tinted Lip Serum (£19) is a serum-meets-gloss product that offers both skincare benefits and buildable, high-gloss colour, with a unique mini doughnut-shaped applicator…
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L’Occitane en Provence x Sephora celebrate Almond Body Care collection with pop-up in Covent Garden
L’Occitane en Provence has teamed up with Sephora UK to open a three-day immersive pop-up to celebrate its iconic Almond Body Care collection. The installation will have a sculptural forms, interactive mood lighting, and almond-infused mist to “fully immerse” visitors in the warmth of Provence and discover the…
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Lush opens Hello Kitty pop-up to celebrate latest collection launch
Lush brings a kawaii wonderland pop-up to Covent Garden to celebrate the Hello Kitty and Friends collaboration. The pop-up is hosted in partnership with Sanrio, and will feature sample giveaways, an interactive photobooth and a special meet-and-greet with Hello Kitty (on Saturday 3 May) The…
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Merit celebrates launch into Sephora with pop-up in Covent Garden
Merit, the California-based minimalist makeup brand is taking over the UK market by launching into beauty retailer Sephora, and to celebrate they are hosting a pop-up showcasing their makeup range. Merit launched online in UK in 2023, and now customers can shop the brand in person…
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CHANEL Launches the ROUGE COCO PLAYGROUND – An Immersive Experience Pop-Up in Covent Garden
CHANEL launches the ROUGE COCO PLAYGROUND, an immersive experience in a new playground setting in Covent Garden. The ROUGE COCO PLAYGROUND draws inspiration from the Rouge Coco Lipsticks: Rouge Coco, Rouge Coco Baume, Rouge Coco Shine and Rouge Coco Flash. The lipsticks embody qualities…
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Prada Beauty opens Picnic pop-up in Covent Garden’s Piazza
An outdoor Prada Picnic-themed pop-up is coming to Covent Garden Piazza to showcase the brand’s skincare, makeup and fragrance collection and to celebrate Spring and Mother’s Day. Prada Beauty’s luxurious collection will be available to try, such as the iconic Paradoxe Eau de Parfum range and the Astral…