Japan’s KEWPIE MAYONNAISE is bringing its global KEWPIE IT. campaign to London with an immersive pop-up at Covent Garden Piazza. Taking the form of a Japanese convenience store-inspired KEWPIE KONBINI, the free experiential activation will introduce visitors to the role KEWPIE MAYONNAISE plays in one of Japan’s much-loved everyday foods, the Tamago Sando, or Japanese egg sandwich. Visitors can sample a Tamago Sando made with KEWPIE MAYONNAISE, pick up limited…
Covent Garden
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Magic: The Gathering Pop-Up Brings Four Days of Gameplay to Seven Dials
Magic: The Gathering will bring an immersive pop-up experience to London’s The Stables, Seven Dials, from 9 to 12 July 2026, giving both new and experienced players the chance to play, learn and connect with the Magic community. The four-day pop-up will offer a range…
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Sunglass Hut Brings ‘Own Your Moment’ Pop-Up to Covent Garden with Melanie C
Londoners strolling through Covent Garden this week may have spotted a vibrant blue-and-orange installation taking over the Piazza. The eye-catching activation is part of Sunglass Hut’s latest “Own Your Moment” campaign, bringing immersive summer experiences to the heart of the capital. The activation is launched…
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DCYPHER Beauty curates the very Best of Beauty at Covent Garden Pop-Up
The Trailblazing AI-powered beauty brand DCYPHER announces the launch of The Beauty Concierge, a six-week pop-up store, celebrating the UK & Ireland’s most exciting founder-led indie beauty brands. The pop-up cements DCYPHER as a leader in beauty innovation while actively championing a new wave of…
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Covent Garden Announces Big Beauty
This September, Covent Garden launches BIG BEAUTY, a bold, ten-day celebration of beauty and wellness from the world’s most loved brands. BIG BEAUTY will transform Covent Garden and its iconic Piazza and beauty boutiques into a vibrant, interactive showcase. The celebration will bring…
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Aveda launches ‘discovery’ Pop-Up in Covent Garden for the launch of new Miraculous Oil
Aveda, the Estée Lauder Companies-owned brand, celebrates the launch of its new Miraculous Oil with ‘Aveda Miraculous Pod’ pop-up, after discovering that shine is a top hair care concern for UK consumers. Step inside The Miraculous Pod – Aveda’s first immersive London pop-up -…
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Never Fully Dressed ventures into beauty and launches two scents with a pop-up in Covent Garden
Never Fully Dressed, the womenswear brand founded by Lucy Aylen, is venturing into the beauty market starting with the launch of a fragrance duo. The brand is parking up at Covent Garden this weekend to share the scent launching on Monday through an exclusive pop-up for the community.…
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Laneige opens glossy pop-up to celebrate the launch of its new Glaze Craze Tinted Lip Serum
South Korean skincare brand Laneige is hosting a sweet-themed pop-up in Covent Garden to celebrate the brand’s newest innovation. The new Glaze Craze Tinted Lip Serum (£19) is a serum-meets-gloss product that offers both skincare benefits and buildable, high-gloss colour, with a unique mini doughnut-shaped applicator…
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L’Occitane en Provence x Sephora celebrate Almond Body Care collection with pop-up in Covent Garden
L’Occitane en Provence has teamed up with Sephora UK to open a three-day immersive pop-up to celebrate its iconic Almond Body Care collection. The installation will have a sculptural forms, interactive mood lighting, and almond-infused mist to “fully immerse” visitors in the warmth of Provence and discover the…