The Trailblazing AI-powered beauty brand DCYPHER announces the launch of The Beauty Concierge, a six-week pop-up store, celebrating the UK & Ireland’s most exciting founder-led indie beauty brands. The pop-up cements DCYPHER as a leader in beauty innovation while actively championing a new wave of independent brands backed by beauty-obsessed loyal communities online. Powered by DCYPHER’s drive for inclusivity, The Beauty Concierge, designed and curated by DCYPHER Beauty founder Ruth…
Covent Garden
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Covent Garden Announces Big Beauty
This September, Covent Garden launches BIG BEAUTY, a bold, ten-day celebration of beauty and wellness from the world’s most loved brands. BIG BEAUTY will transform Covent Garden and its iconic Piazza and beauty boutiques into a vibrant, interactive showcase. The celebration will bring…
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Aveda launches ‘discovery’ Pop-Up in Covent Garden for the launch of new Miraculous Oil
Aveda, the Estée Lauder Companies-owned brand, celebrates the launch of its new Miraculous Oil with ‘Aveda Miraculous Pod’ pop-up, after discovering that shine is a top hair care concern for UK consumers. Step inside The Miraculous Pod – Aveda’s first immersive London pop-up -…
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Never Fully Dressed ventures into beauty and launches two scents with a pop-up in Covent Garden
Never Fully Dressed, the womenswear brand founded by Lucy Aylen, is venturing into the beauty market starting with the launch of a fragrance duo. The brand is parking up at Covent Garden this weekend to share the scent launching on Monday through an exclusive pop-up for the community.…
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Laneige opens glossy pop-up to celebrate the launch of its new Glaze Craze Tinted Lip Serum
South Korean skincare brand Laneige is hosting a sweet-themed pop-up in Covent Garden to celebrate the brand’s newest innovation. The new Glaze Craze Tinted Lip Serum (£19) is a serum-meets-gloss product that offers both skincare benefits and buildable, high-gloss colour, with a unique mini doughnut-shaped applicator…
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L’Occitane en Provence x Sephora celebrate Almond Body Care collection with pop-up in Covent Garden
L’Occitane en Provence has teamed up with Sephora UK to open a three-day immersive pop-up to celebrate its iconic Almond Body Care collection. The installation will have a sculptural forms, interactive mood lighting, and almond-infused mist to “fully immerse” visitors in the warmth of Provence and discover the…
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Lush opens Hello Kitty pop-up to celebrate latest collection launch
Lush brings a kawaii wonderland pop-up to Covent Garden to celebrate the Hello Kitty and Friends collaboration. The pop-up is hosted in partnership with Sanrio, and will feature sample giveaways, an interactive photobooth and a special meet-and-greet with Hello Kitty (on Saturday 3 May) The…
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Merit celebrates launch into Sephora with pop-up in Covent Garden
Merit, the California-based minimalist makeup brand is taking over the UK market by launching into beauty retailer Sephora, and to celebrate they are hosting a pop-up showcasing their makeup range. Merit launched online in UK in 2023, and now customers can shop the brand in person…
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CHANEL Launches the ROUGE COCO PLAYGROUND – An Immersive Experience Pop-Up in Covent Garden
CHANEL launches the ROUGE COCO PLAYGROUND, an immersive experience in a new playground setting in Covent Garden. The ROUGE COCO PLAYGROUND draws inspiration from the Rouge Coco Lipsticks: Rouge Coco, Rouge Coco Baume, Rouge Coco Shine and Rouge Coco Flash. The lipsticks embody qualities…