Lancôme opens Idôle House to mark launch of NEW Lip Idôle Squalane-12 ButterGlow

Is it a balm? Is it a lipstick? Now lips can have it all!

Lancôme launches NEW Lip Idôle Squalane-12 ButterGlow with Idôle House, a two day pop-up in Covent Garden in partnership with Boots.

You are invited you to discover the new Lip Idôle collection and achieve an instant flush with plump looking lips in a lightweight, no-sticky and buildable colour formula, "a new lip hero that delivers an instant flush of colour, supercharged hydration and glow".

Guests will have the chance to try it for themselves and be immersed in world of Lancôme through interactive installations, masterclasses, personalised makeup sessions, advice from "world-renowned" makeup artists, a cafe, free makeup samples and much more.



Françoise Lehmann, Global Brand President at Lancôme (owned by L'Oréal Group), said: "We are pleased to open the doors of Idôle House, a concept tailor-made for makeup enthusiast, for the first time in London, where we get the chance to connect with our consumers and share our expertise."


When: 14-15 June 2024

Where: The Stables, 40 Earlham Street, Covent Garden, London WC2H 9LH


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