Fibre One is opening a Crave Club House on Blue Monday in Clapham and it will be its first pop-up ever in the UK. The activation is part of an overarching brand campaign, The Crave Club, which launched its TV and video-on-demand ad campaign in June 2021 created by Impero. This January, the campaign will relaunch online and across social media. Impero says: “Through this activation, we hope to create…