Fibre One Encourages Visitors to Satisfy their Cravings in First UK Pop Up

Fibre One is opening a Crave Club House on Blue Monday in Clapham and it will be its first pop-up ever in the UK.

The activation is part of an overarching brand campaign, The Crave Club, which launched its TV and video-on-demand ad campaign in June 2021 created by Impero. This January, the campaign will relaunch online and across social media.

Impero says: “Through this activation, we hope to create a community for permissible indulgence in a lively, exciting way, whilst showcasing that watching what you eat shouldn't mean giving up on the food you love.”

Expect a day full of mindful indulgence, with Fibre One pic'n'mix wall, free brownies, free massages, free tea and coffee and chances to win spa days and luxury escapes.

Count us in!


Where: 68 Battersear Rise, Clapham's Northcote Road, SW11 1EQ

When: 16 to 21 January 2023, 9am-5pm





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