To establish themselves in the immersive virtual world of Metaverse, McCain, the frozen potato company, has partnered with Roblox and Bored & Hungry to bring consumers a taste of McCain ‘Regen’ Fries, physically and virtually. Regen Fries are an environmentally friendly potato product, made with potatoes that are grown using regenerative farming methods that build soil health, improve biodiversity, and enhance on-farm resilience to climate change. McCain x Bored & Hungry: Regen…