On January 17th 2025, HOKA is launching ‘Run Stop Corner Shop’, a consumer-first immersive space in East London – a convenience store stocking all the running essentials you’ll need for the new year training period. ‘Run Stop Corner Shop’ is opening in conjunction with the launch of the iconic Bondi 9, which launches two days prior. With this update to the ultra-cushioned franchise that disrupted the running industry over ten years ago, the…
immersive
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Onitsuka Tiger x Patou Launch Limited-Edition Collection with Immersive Pop-Up
In celebration of their respective anniversaries—75 years for Onitsuka Tiger and 110 years for Patou—the two iconic brands have joined forces for a special-edition collection, blending Japanese and French design elements. Launching in stores across 15 regions and online from 20th November 2024, this…
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Jo Malone London launches immersive Christmas pop-up
British fragrance and lifestyle house Jo Malone London launches their Christmas campaign with a gold-toned pop-up in a corner of Covent Garden. Why tune into a gameshow when you can star in one instead? Come on down to Jo Malone London’s immersive Christmas Special…
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Snapchat opens ‘Snap Street’ immersive shopping experience Pop-Up
Snapchat brings the iconic British high street to life though and immersive beauty and fashion pop-up featuring special experiences curated by some of the UK’s most iconic brands, such as Cosmopolitan UK, Boots, ALO and Depop. Snap Street will will look like an actual indoor ‘high-street’…
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Barbie™ and Stanley are celebrating their friendship with immersive Legends Pop-Ups
The iconic Barbie brand, represented by the beloved blond bombshell doll, is celebrating her 65th birthday, and to mark the occasion is teaming up with Stanley for a hot new collection of eight Barbie-branded Stanley tumblers, which will drop on the 16th of September. Barbie X Stanley Cup are also holding…
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Rare Beauty opens Comfort Club Presented By Space NK Pop-Up to launch new body collection
@RareBeauty by Selena Gomez invites you to a new immersive pop-up experience ‘Find Comfort Club’ presented by @SpaceNK to celebrate the new the launch of its first-ever body collection last. month, centred around self-comfort. The pop-up allows visitors to “find a moment of calm and…
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THE NEW SUPERHEROES BAR OFFERS AN IMMERSIVE COCKTAIL EXPERIENCE
Superheroes Bar This engaging immersive experience combines cocktail making with a traditional superhero theme to spice up the narrative. Did it get our spidey senses tingling? In the best possible way. I must admit, when I first heard the tagline, I was sceptical. With…