This winter, Sainsbury’s is launching an enchanting dining experience, bringing back the childhood magic of Christmas right in the heart of London. Sainsbury’s Big Friendly Feast is London’s first 2D illustrated dining experience inspired by the Roald Dahl’s iconic ‘BFG’ – the lovable character featured in this year’s Christmas advert. Designed to help adults rediscover childhood wonders and Christmas nostalgia this festive season, the experience breaks away from grown-up norms and offers a…
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Sainsbury’s Launches Café Dedicated to the Festive Christmas Pudding
Sainsbury’s is opening Pud You Dare Café – the UK’s first ever dedicated Christmas pudding establishment, to try to bring the classic ‘pud’ back back to its former glory. A recent research has revealed that one in five Brits – and almost a third of…