Southern Comfort’s Pride BOAT PARTY with Sink The Pink, supporting Pride In London’s Unity Fund


Our little flamingo hearts are doing somersaults!

This immersive celebration of self-expression and togetherness is (hold your breath): fun, exciting, thrilling, entertaining, lively, interesting, a bit tipsy, sexy aaaand, let's not forget...delicious!

Southern Comfort, the unique spirit of New Orleans, has teamed up with Sink The Pink, the largest LGBTQ+ collective and club night in the UK, to  support Pride in London’s Unity Fund with a boat party on the iconic river Thames.

The aim is to drive positive change in the lives of London’s LGBTQ+ communities and provide funding to grassroots organisations who address the needs of the UK's LGBTQ+ community.

The floating Pride party takes place on a vintage Mississippi paddle steamer boat, through the heart of London, while enjoying the colourful craziness of some of the capital’s finest vogueing crews. What fun!

The New Orleans-themed boat cruise will last two hours and will delight with music, food and drinks, all inspired by Southern Comfort’s vibrant hometown of New Orleans, a unique city where everyone is welcome.

Star of the Show is the legendary LGBTQ+ collective and party people Sink the Pink, known for always celebrating the freedom of self-expression.

The best part: £1 from every Southern Comfort limited edition Pride bottle sold goest to The Unity Fund, an initiative created by ‘Pride in London’.


Scoop yourself some joy from:


Event Info
📅 Date: Saturday 11th September 2021
🕒 Time: 11:30am–1:30pm (boarding at 11am)
📍 Location: Butler’s Wharf Pier
👤 Age requirement: 18+ with valid ID
✔️ Safety measures will be in place throughout the experience

 🎫 💰Ticket Price: £25.00 (subject to booking fee) and includes a complimentary Southern Comfort cocktail and ready-to-drink pre-mixed can, on entry, plus a choice of food from the New Orleans-inspired menu.


🚢 Enjoy a 2-hour cruise along the Thames on a vintage Mississippi paddle steamer boat
🎵 Shake what yo' mama gave you to electrifying DJ sets from Melanie Blatt, Mark-Ashley Dupé and Raven Mandella
✨ Watch performances from Voguing crews and Drag Queens from Sink The Pink
🍽️ Delight in an array of food from a New Orleans-inspired menu: think fried chicken, mac and cheese, and vegan Cajun gumbo.

🍹Drink Southern Comfort cocktails, such as the slushie favourites – ‘Southern Passion’ and ‘Sour Cherry.’

About Southern Comfort

Southern Comfort® is a unique spiced American whiskey flavoured liqueur, a fun spirit to mix with, created in New Orleans by bartender M.W. Heron – a man born to do things his own way - in 1874. that’s always followed its own rules. Nearly 150 years later, Southern Comfort is as one-of-a-kind as ever. Enjoyed by friends in over 100 countries around the world and continues to grow as an iconic brand.


Please visit us at and


Want to try the Southern Passion? Here’s how


Grab a shaker and add:

-35ml Southern Comfort

-25ml Passionfruit Juice

-25ml Cranberry Juice

-10ml lime juice

Fill with ice and shake for 15-20 seconds. Strain and serve, accessorize with an orange peel.


Please Drink Responsibly.


About Sink the Pink

Sink The Pink is the largest LGBTQ+ collective and club night in the UK. Continuously challenging the status quo around nightlife culture and celebrating freedom of self-expression. Founded in 2008, Sink The Pink began as a response to ‘too many bland and non-inclusive nights out’. Growing from humble beginnings in a working men’s club in East London, Sink The Pink now tour the world with their legendary parties, live performances and immersive productions. Their dedication to diversity, creativity and joy has attracted communities and audiences from across the globe. Sink The Pink is a melting pot of drag artists, club kids, performers, decorated choreographers, creatives and acclaimed set and costume designers. Inspired by theatre, dance, punk, pop culture and fashion they are the antidote to the new wave of soulless mega-clubs. Performing on famous stages around the world including Glastonbury, Times Square, Sao Paulo, Australia, across Europe and selling out venues such as Brixton Academy and the Roundhouse in hours. Collaborating with the likes of Little Mix, Pink, Melanie C and Years & Years, along with an array of international brands and charities who support equality. At Sink The Pink, everyone is welcome and everyone is celebrated. For more info visit or follow @sink_the_pink


About Pride in London and The Unity Fund 

Pride in London is our city’s volunteer-powered LGBT+ force that unites our voice, amplifies our diversity and protests against inequality. Our mission is based on our core values of bringing Visibility to our communities, working towards Unity and, being a protest at heart, forever fighting for Equality, in London and beyond.


Based on one of our values, The Unity Fund is designed to build stronger communities by providing one-off grants to grassroots organisations who address the needs of the UK's LGBT+ community. We are proudly working with partners who actively support us in this cause of bringing about real change in our city.


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