Klarna for Business Showcases Virtual Shopping & Discusses Digital Age of Beauty

Payment portals usually aren’t the most exciting of topics for discussion over cocktails and canapés. Klarna, however, offers a reason to do exactly that. With a history of offering popular pamper pop-ups for the public, trendy partnerships with leading brands, and in-depth discussions with leaders of every industry, Klarna proves yet again that it isn’t just your average FinTech.

The beauty industry makes up £30 billion of the UK GDP, making it a brilliant landscape to explore when it comes to e-com and its trends across this new, unchartered age of post-lockdown retail.

The latest edition of Klarna’s Smoooth Sessions delved into exactly that, discussing changes such as Boots Walgreen’s 60% observed uplift in YoY beauty sales, and the fierce battle for brand loyalty while propensity to explore competition has skyrocketed.

The impressive panel included the likes of Jules von Hep (celeb spray tan artist and Isle of Paradise founder), Sonia Hari (Beauty Director at The Telegraph), and Jen Haslam (Partner Success Lead at Klarna).

Guests were also treated to personalised demonstrations of Klarna’s ‘smoooth’ shopping experience from start to end, spotlighting its effortless integration into e-commerce platforms and seamless support interaction with browsing shoppers.

An abundance of other treats were on offer for eager guests at Shoreditch Town Hall. Klarna knows how to throw a party!

Klarna’s Virtual Shopping tool allows potential customers to video chat with in-store associates that can assist with anything from product information and advice to personalised recommendations and inspiration.

Attendees experiencing Virtual Shopper

Klarna’s mission to revolutionize retail banking has led to over 100 million(!) global active users, 2 million transactions per day, and a continuous growth trajectory, rooted in its social awareness and innovative technical solutions that delight businesses and customers alike.

You can stay up to date with Klarna for Business’ flourishing payment experience portfolio driving the brand’s success, or indeed take a look at Klarna’s market-leading shopper offering. Whether you’re a keen buyer, an e-com merchant, or just an observing digital enthusiast, they have you covered!




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