Wilkinson Sword Focuses on Bikini Lines with New Multi-purpose Intuition Complete

Wilkinson Sword has released an essential new addition to the bathroom in the shape of the Intuition Complete 2-in-1 Bikini Trimmer & Razor, encouraging women (and men!) to inject enjoyment into their grooming routines and to turn style time into ‘me time’.

The brand launched the new self-care essential in parallel with panel discussions around the taboos surrounding bikini lines and women’s health alike, identifying them as a key cause for the gap in the market between the number of men’s custom shaving solutions v women’s – and how as the 250-year-strong pioneer in the industry, it was almost a responsibility to spearhead a new generation of products directed towards ‘defining your own line’.

Marketed as the ultimate tool for shaving and shaping a bikini line, it strives to solve the only too common problems faced in people’s routines, such as soreness, ingrown hair, and lack of control when using a razor not specifically designed for purpose.

The new double-ended razor offers a five-blade razor head on one end, surrounded by a hydrating skin protect gel with hyaluronic acid to keep skin smooth and irritation-free. On the other end, it offers a waterproof, battery-powered, and adjustable trimmer, with a flat edged comb that glides over the skin for more consistent trim length. As another added advantage, it also comes at an affordable price point, ensuring everyone can benefit from this routine-revolutionising solution.

With its innovative proposition, attractive design, and highly sought after multi-function benefits, Wilkinson Sword once again prove that it is one step ahead when it comes to practical interest. And with the thermometer indicating that summer is definitely here, anything that promises (and indeed achieves) a comfortable ultra-close shave along with ease in bikini line shaping is worth shouting about.

The Wilkinson Sword Intuition Complete 2-in-1 Bikini Trimmer & Razor retails at just £15.00, and can be found from the usual large retailers, including Boots, Superdrug, and most supermarkets.



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