Fudge Announces Anne-Marie As Brand Ambassador, Along With New ‘Clean Blonde’ Range Additions

Global superstar Anne-Marie has been announced as the latest addition to the ranks of Fudge ambassadorship, channelling her style expertise, passion for the brand, and eagerness to embrace and encourage individuality into this exciting new project.

The multi-platinum selling artist needs no introduction, her reputation of meteoric success preceding her. But her talent to ‘#FudgeTheRules’ and slay every colour and style she adopts is what makes her the perfect embodiment of the brand spirit – and a natural fit to champion Fudge Professional and its ability to “mix up styles [while] keeping [her] iconic blonde tone looking on point”.

The announcement comes in parallel with the release of Fudge Professional’s Clean Blonde Pre-toning Primer. Aimed at blondes, particularly those who live in areas with hard water, it uses Coppercleanse technology to prevent hair from looking dull, faded, or discoloured.

It targets water metals and minerals, predominantly copper ions, which accumulate on hair fibres and penetrate into the strands. This interferes with the bonds between hair colour molecules in the presence of bleach, leaving hair with patchy, unpredictable colour and in a weak and damaged state. The fast-acting primer lifts and removes the culprits from the surface, banishing dullness, discolouration, and clinically proven to maintain hair tones longer between salon visits.

Fudge Professional never fails to disappoint when it comes to ground-breaking advances when it comes to haircare, and the new Coppercleanse Technology is no exception. And with Anne-Marie on board as brand ambassador, her development from platinum records to platinum locks will undoubtedly mean an exciting year ahead for both her own fans and Fudge enthusiasts alike.

The Fudge Professional Clean Blonde Pre-Toning Primer (150ml) retails at just £16 – a bargain for the salon-service quality that it leaves the hair in – and is available through hair salons nationwide, as well as Amazon, LOOKFANTASTIC, HQhair, and Beauty Bay.

It’s the perfect helping hand in the form of a one-step solution for all blondes working hard to keep their tones at their best!



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