Levi’s® Celebrates 150th Denim Anniversary With 501® Pop-Up In London

Levi’s® is celebrating 150 years of its iconic 501® denim with a weekend of celebrations in Shoreditch.

The 501® Experience offers visitors an immersive experience that includes a series of installations, experiences, and performances. You will be able to hear your favourite artists through a Dub Console, learn about the history of bass culture in London, relax in a vibro-acoustic therapy tub, watch a live art performance, and much more.

The pop-up highlights Levis’ historical connection with music and UK subcultural movements (drum and bass, punk, and garage scenes),  and takes inspiration from its SS23 campaign 'Precious Cargo'.

Levi’s® will host panel talks with DJ David Rodigan, live art performances by multi-disciplinary street artist Navinder Nangla and the world’s first vibro-acoustic Bass Bath therapy tub, as well as a presentation of its musical journey with a bespoke soundsystem and Dub Console for increased listening experiences, also exploring London’s bass culture through a hypnotic exhibition.

Finally, on-site denim customisation will be available for all wearers courtesy of Print Club London.

When: 18 - 21 May 2023

Where: 11 Dray Walk and Dray Walk Gallery, 91 Brick Lane, Shoreditch, E1 6QL

Entry is FREE.


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