Vivir Tequila Goes ‘Beyond the Shot’ to Change Perception of Tequila

Once the drink of hedonism and hangovers, Vivir Tequila is changing the perception and consumption of the well-known spirit across the UK and beyond.

The award-winning, super premium, 100% Agave Tequila, produced from the finest Blue Weber Agave, is waving goodbye to the days of shotting and slamming, designing a high-quality drink to be sipped, savoured, and enjoyed. The brand is helping transform tequila from a go-to to knock back in a bar with a slice of slime and a pinch of salt, to a sophisticated, complex, and progressive beverage with versatility in consumption.

Tequila is being sipped and savoured and is now the go-to spirit for British consumers, having gained major popularity in recent years with sales outpacing vodka and gin – and the stats speak for themselves, with tequila sales currently up 94% in shops and supermarkets.

VIVIR Tequila is leading the way as the go-to premium Tequila brand for consumers, tapping into the growing curiosity of Brits when it comes to Tequila and educating them on how the Mexican spirit should be sipped and savoured or enjoyed as part of a cocktail.

VIVIR Tequila is produced from estate owned Blue Weber Agave, which is grown for nine years in the highlands of Jalisco in Mexico. VIVIR Tequila use traditional hornos (clay ovens) to cook their Agave, and natural volcanic spring water from the well at their distillery. The end result is a fresh and flavour filled spirit that keeps the bright notes of Agave right at its heart.

Paul Hayes, Co-Founder of VIVIR Tequila commented:

“Most of the Tequilas that people shot in bars are cheap Mixto Tequilas, which are created using outside sugars, such as beet sugar, so they don’t contain as much Agave flavour, which makes them harder to savour and enjoy. The VIVIR Tequila range was born from a shared love of Tequila and my 16 years of experience working with Agave.

“We spotted a gap in the market for premium British Tequila and created quite possibly the smoothest and character filled Tequila you will ever drink. No longer does Tequila need to be seen as a drink that must be washed down with salt and lemon or lime, VIVIR Tequila is smooth in texture and complex in nature, which makes it the perfect spirit for sipping, enjoying as part of a cocktail or adding to your favourite mixer.”

The VIVIR Tequila range is multi award winning, notching up 28 medals across the four bottles the brand produces, which includes: VIVIR Tequila Blanco, VIVIR Tequila Reposado, VIVIR Tequila Añejo and VIVIR Café VS.


The VIVIR Tequila range is available to purchase from retailers including: Waitrose, Ocado, Majestic, Amazon, Fortnum & Mason, Selfridges, Master of Malt, The Whisky Exchange and the brand’s website.

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