Jerome Russell’s Cult JPLEX System Is Giving Olaplex A Run For Its Money

Introducing JPLEX, the Olaplex dupe £18 cheaper than the ever-popular original, but offers the same amazing results.

We love a beauty dupe, but they can sometimes be a little disappointing when the quality or results aren't the same as the OG. There are many Plex ingredient haircare products on the market, but Jerome Russell's 4-step JPLEX system is proving itself as a money saver with the same amazing results.

Originally intended to protect and nourish blondes during the lightening process, Jerome Russell's JPLEX quickly gained a cult following from people with hair of all colours and textures. Applauded for the dramatic transformations achieved, leaving hair feeling genuinely nourished from the core, the natural progression was to evolve the range from being an additional step added within the bleaching process to a full four step, salon strength treatment accessible to everyone and available at a high street price.

And if there’s any other reason needed to stock up on the new hair cult favourite, the whole bundle of products is now available at Superdrug for a limited time for just £30!


Exclusively available at Superdrug, the JPLEX 4-step system (£30.00 bundle offer) includes a Bond Primer (individually £11.99), Bond Building Shampoo (individually £9.99), Bond Building Conditioner (individually £9.99), and Bond Maintainer (individually £9.99).


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