Ardell Creates TikTok Buzz with Seamless Underlash Extension Launch

Ardell has launched a brand new underlash enhancement that’s already trending on US BeautyTok. The Seamless Underlash Extensions generate the perfect professional lash effect in a matter of minutes, releasing that wow-factor from the comfort of your own home.

Gaining popularity thanks to BeautyTok, underlashing is one of the breakout beauty trends of the past 12 months. Underlashing is a lash technique where false lashes are applied under your natural lashes instead of the traditional method of applying them on top. Makeup artists and beauty TikTokers have adopted this application technique, as it changes the overall appearance of the lashes, and gives a natural lift to the eyes.​

Jennifer Johnson, Senior Brand Manager, Ardell Lashes, explains how it's done:

"When using seamless Underlash Extensions, take each lash and start from the outer corner of the eyes applying underneath. They should be placed under your natural lashes, just above the water line. For extra drama you can apply individual lashes or a small corner of the strip underneath the outer eye corner for a siren-eye payoff."​

Building on the surge of the underlash movement, Ardell has launched the high-quality seamless Wispies kit, providing medium volume with criss-cross layering​, and exceptional value. The kit includes 36 Underlash Extensions in 4 lengths – 10, 12, 14, 16 mm​, Black Bond, Clear Seal, Remover, and Applicator – everything you need for lashes that will make hearts flutter! Plus, shoppers can also purchase packs of 32 lash refills for next time.


The new Seamless Underlash Extensions (RRP £24.99), the lash refills (RRP £7.99), and the rest of the incredible Ardell range can be found in store and online at Superdrug right here.


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