Bugzy Malone Makes Powerful Statement with New House of Vision Fragrance, Fortitude

Bugzy Malone’s unisex perfume and grooming brand House of Vision has stormed its way into the world of fragrance, with the release of its debut scent Fortitude - a genderless spicy vanilla eau de parfum that has already become The Fragrance Shop's number 1 bestselling launch of 2023, and the 2nd bestselling in the retailer's overall portfolio.

A sophisticated match for an Autumn/Winter wardrobe, the fragrance makes a powerful statement of strength, courage, and belief. It is confidently composed with sparkling citrus accents of natural orange oil and bergamot along with lustrous pink pepper, and juxtaposes the hot and cold qualities of cardamom to elevate this unisex scent to a true seasonal essential.

The elegant balance of notes include brooding spice accords of clove and cinnamon, softened by fonds of lavender and natural geranium, that descend in darkening tones of creamy sandalwood, natural golden vanilla, burnt ambers and rich patchouli.

Housed in a tinted glass bottle embedded with the House of Vision coat of arms, the bottle is designed to be rising to showcase triumph over adversity and be an inspiration to the holder.

Creative director, rapper, and actor Bugzy Malone has welcomed fans into his aspirational lifestyle and ethos of hard work, clear vision, and success, through House of Vision. The brand itself aims to inspire, motivate, and empower, using Malone, coming from a disadvantaged background, as a key figure that exemplifies that hard work and creativity do pay off.

Fortitude has already eagerly turned the heads of fragrance fiends and perfume explorers across the UK – and for Bugzy Malone fans, this is yet another chapter in the creator’s flourishing success story. In both cases, this is firmly one for the Christmas lists everywhere.


Fortitude by Bugzy Malone’s House of Vision is available exclusively to The Fragrance Shop both in store and online, priced at £68.00, or £54.40 for The Fragrance Shop Members – you can get your hands on it right here.


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